Razan Abdel Raouf, Marketing and Communication Executive

Razan Abdel Raouf

Marketing and Communication Executive

Total Jordan

Location
Jordan - Amman
Education
Bachelor's degree, Bachelor of Science (BS) in Business Administration & Media Communications Minor
Experience
12 years, 10 Months

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Work Experience

Total years of experience :12 years, 10 Months

Marketing and Communication Executive at Total Jordan
  • Jordan - Amman
  • My current job since June 2011

• Understand and contribute in developing and maintaining marketing strategies.
o Identify market requirements for products.
o Evaluate customer research, market conditions, and competitor data.
o Preparing and managing marketing plans and budgets
o Monitor product line life cycle from strategic planning to tactical activities.
o Marketing of company products and services to the right market B2B/B2C.
o Develop and implement company-wide plan to push product.
o Producing reports to monitor results
o Liaising with other internal departments such as sales
• PR, CSR, Sponsorship
o Studying, analyzing, and negotiating sponsorships and CSR proposals.
o Events planning, organizing, and executing.
• Liaising with agency on concept development, designs and promotions.
• Working directly with Head Office to launch website, mobile site and mobile application.
• Internal communication: newsletter, events, and team presentations.
• Writing agency design / communication briefs.
• Conceptualize, plan and implement the organization’s internal and external communications.
• Manage the monitoring of media.
• Coordinate with the PR agency to issue press releases, arrange interviews and compile press kits.
• Working directly with the Head Office and informing the Head of Communications about the company's news, campaigns, opening, press releases, etc...

Education

Bachelor's degree, Bachelor of Science (BS) in Business Administration & Media Communications Minor
  • at Webster University
  • May 2011

Specialties & Skills

B2C marketing
Communication Tools
Market Research
B2B Marketing
Market Growth
Microsoft office
Adobe Photoshop
Data Analysis
Communication skills

Languages

Arabic
Expert
English
Expert
German
Beginner
French
Beginner

Training and Certifications

Innovation (Training)
Training Institute:
Total Paris - HQ
Date Attended:
October 2013
Duration:
20 hours
Crisis communication for communicators (Training)
Training Institute:
Burson Marsteller
Date Attended:
May 2014
Duration:
15 hours
Corporate and Commercial Communication Training (Training)
Training Institute:
Total France
Date Attended:
July 2013
Emotional Intelligence (Training)
Training Institute:
6seconds
Date Attended:
May 2012

Hobbies

  • Basketball
    Playing basketball reminds of the innocent childhood I had during School and College; I like to catch up with friends to play basketball every once in a while.
  • Reading novels
  • Yoga
    Have been practicing yoga for the past 4 years
  • Traveling