Raghda Farhat

• Spearheaded global revenue growth and P&L management for a premium fragrance portfolio, enhancing brand profitability.
• Developed and executed a comprehensive global influencer marketing strategy, fostering innovative and sustainable partnerships.
• Managed the digital marketing landscape, optimizing social media strategies, content creation, and paid media campaigns for maximum impact.
• Amplified TikTok as a primary marketing channel, leveraging trend-driven creativity to boost engagement and audience expansion.
• Enhanced e-commerce sales and brand visibility through targeted initiatives, driving significant growth in online presence and customer acquisition.

• Enhanced brand visibility and regional presence through strategic partnerships with key wholesale partners like Lifestyle, LEtoile, and Gold Apple.

• Formulated and executed joint business plans, driving impactful activations such as pop-ups and shop-in-shop concepts.

• Spearheaded brand expansion strategies, fostering retail partnerships across the Middle East to elevate market reach.

• Directed comprehensive social media strategies, achieving a remarkable 40% increase in Instagram engagement via influencer collaborations and compelling storytelling campaigns.

• Orchestrated seasonal marketing campaigns, including culturally relevant initiatives like Ramadan, to resonate with target audiences and boost brand loyalty.

• Spearheaded innovative marketing strategies for Puig and LVMH brands, enhancing brand visibility across diverse markets.

• Managed a substantial marketing budget of over $5M, achieving a 25% reduction in costs while preserving high-quality lead generation.

• Collaborated cross-functionally to develop training programs that empowered teams and improved brand consistency.

• Analyzed market trends and consumer insights to inform strategic decisions, driving brand growth and engagement.

• Leveraged data-driven approaches to optimize marketing campaigns, ensuring alignment with brand objectives and target audiences.

• Fostered strong relationships with stakeholders to enhance brand positioning and market penetration.

• Elevated brand visibility by 50% through strategic marketing initiatives, enhancing overall market presence.

• Spearheaded annual promotional campaigns in collaboration with cross-functional teams, driving cohesive brand messaging.

• Developed and executed a comprehensive content calendar and performance tracking systems (e.g., Meta Business Suite, Later), ensuring consistent engagement and insightful reporting.

• Established brand ambassador and influencer programs, resulting in a significant increase in user-generated content and reinforcing brand authenticity.

• Successfully introduced two innovative product lines aligned with market trends, expanding the brand's portfolio and reach.

• Fostered a culture of continuous learning and development within the marketing team, enhancing skills and performance.

• Spearheaded brand development initiatives, enhancing market presence and driving customer loyalty.

• Managed brand P&Ls, ensuring sustainable revenue growth and profitability.

• Cultivated strategic retail partnerships and negotiated commercial agreements to expand market reach.

• Conducted in-depth market analysis to shape effective marketing strategies and activation plans.

• Oversaw social media strategy, resulting in significant increases in followers and engagement metrics.

• Achieved a notable increase in departmental revenue through innovative product placement and promotional strategies.

• Developed and implemented training programs to elevate team performance and brand knowledge.