Director Marketing
Hyundai Motor Company – Mohammad Yousuf Naghi Motors, KSA
Total years of experience :23 years, 7 Months
Founded in 1967, Hyundai Motor Company (HMC) has today grown to be a world-class automobile manufacturer with operations all over the Globe. MYNG has extensive operations and distribution of Hyundai vehicles in Saudi Arabia and commands second highest market share in the Kingdom today.
Achievements :
• Key member of the team that contributed in winning 2011 Hyundai Global Best Distributor of the Year award
• Won 2nd Place Hyundai Global Marketing Award, titled "Modern Premium" amongst all Hyundai Worldwide Distributors held in Singapore 2012
• Led the Business & Marketing Strategy planning & execution cycle in 2012 to deliver an overall 38% y-on-y growth in '12 over previous year & bottom-line growth of 50%+ in same period
• Led Marketing, Operations & Customer Relations functions to successfully launch 5 new models in 2012; each model surpassing its historical sales levels by more than 25% before year end
• On-route to increasing market share and contribution of the Hyundai vehicles' brand in territory by almost 100% in 2013
• Improved company per unit profitability ratio by more than 5% m-o-m by improving the pricing and budgeting practices while controlling associated operational & marketing costs
• Revamped complete Supply Chain operations bringing down material clearance and stock availability times by more than 20%
Responsibilities :
• Strategic Business Management, outlining the Corporate Marketing strategies and implementing these in the Business operations
• Lead the functions of Marketing, Supply Chain & Logistics and After-Sales operations with an overall reporting staff of 80 plus employees at various levels of the organization
• Maintain close liaison with the HMC Middle East Operations (UAE) for all marketing, new product development & launch, pricing and planning activities
• Achieve targets of sales volume, value, profitability and working capital by aligning all commercial operations’ functions of the Company
• Initiate market research, communication activities, identify new customer channels and generate consumer demand for all products in the portfolio
• Ensure product availability as per Sales demand at the right time and price
The company is among the world's largest automobile manufacturers and has a major presence in Pakistan.
Achievements :
• Managed activities through a team of over 16 managers across various departments, further delegating work to their support staff.
• Assigned independent charge of various strategic marketing projects which are critical towards the long-term business sustainability and are key deliverables for Toyota to become # 1 in Pakistan by the year 2015.
• Oversaw the delivery of objectives against the total annual marketing budget of over USD 6 M in addition to performing strategic brand planning and forecast cycle management based on Japanese work models of Nenkei & ACT # 1.
• Launched New Generation Toyota Corolla in August 2008 through extensive 360O media campaigns, capturing over 95% GRP ratings and over 80% consumer share of voice ratings in less than one week of campaign.
• Successfully launched New Generation Toyota Hilux in August 2007 through extensive 360O media campaigns, capturing over 90% GRP ratings and over 70% consumer share of voice ratings within the first month of campaign.
Responsibilities :
• Retaining key focus on business development, planning, implementing and coordinating sales activities to achieve sales and gross profit margins, evolving sales strategy, ascertaining budgetary requirements and contributing to critical assignment decisions as necessary.
• Coordinating with all functions of branding, positioning, pricing, dealer network monitoring & development and marketing research for all the major brand lines at Toyota Pakistan, i.e. Camry, Land Cruiser, Prado, Corolla, Altis, Hilux and Daihatsu variants.
• Motivating the sales force, maintaining strong vendor relationships, arranging review meetings with distributors, performing quarterly and year end forecasts.
• Spearheading product launches, training sales staff, resolving customer problems and reporting to higher management periodically.
The university is consistently ranked among the leading universities in Asia and has campuses in Karachi, Islamabad, Larkana and Dubai..
Designation Chronology :
• Aug '07 - Dec '07 :
Visiting Faculty, Principles of Marketing, Fall Semester.
• Jan '07- May '07 & June '07 - July '07: Visiting Faculty, Electronic & Business Communication Spring & Summer Semesters.
Responsibilities :
• Delivered lessons across a diverse student portfolio comprising students on various graduate programs offered.
• Identified primary thrust areas of academic improvement through student surveys and analysis to serve learning needs better.
• Designed and implemented strategic learning modules to optimize performance, class quality and learning outcomes.
• Lead a pilot class and established a proactive rapport to enhance and bolster learning in a stress free environment.
• Prepared, examined and marked question papers, formulated results and guided the student base on improving existing performance toward established standards and individual competencies.
The company is one of Pakistan’s leading courier firms with over 200 branches across the country and presence in over 40 countries around the world.
Achievements :
• Successfully integrated multiple brands under the OCS umbrella brand with a new and rejuvenated brand positioning profile.
• Lead a team of over 30 managers in ensuring the success of company marketing initiatives in areas of brand management, sales, business development, customer relations and marketing research.
Responsibilities :
• Prioritized marketing activities and customer prospect contact toward achieving agreed business aims, including costs and sales productivity, marshaled business portfolio through territory and business diversification, according to an agreed market development strategy.
• Utilized customer and prospect contact tools in addition to executing local marketing activities within agreed budgets and timescales. Integrated personal sales efforts with other organized marketing activities like product launches, promotions, advertising and below the line (BTL) activities like exhibitions and focused events.
• Responded to inquiries, monitored market trends and facilitated the development of profitable business and sustainable relationships. Attended external customer meetings and performed comprehensive marketing activities to aid business development.
• Maximized sales opportunities across existing client portfolio, developed strategic partnerships and formulated strategic account plans.
• Implemented, monitored and reported on performance achieved against targets envisaged in the sales plan and devised strategies to maximize performance.
• Translated the mechanics of consumer preferences and buying trends into long-term workable business models upon which the future growth and sustainability of the firm could be ensured.
The company was formed in 1952 as a joint venture with AkzoNobel, the world’s largest global producer of paints and coatings.
Designation Chronology :
• Oct '04 - Sep '05 :
Brand Manager, Paints Business.
• Sep '02 - Sep '04 :
Supply Chain Manager, Chemicals Business.
• Mar '02 - Aug '02 :
Product Manager, Agrochemicals & Seeds Business
Highlights : (As Brand Manager, Paints Business)
• Increased revenues through customer focused marketing campaigns and product launches.
• Reduced costs on RM orders and managed promotional item inventories through improved production planning cycles.
• Improved workplace safety through implementation of complete product stewardship principles on factory and warehouse floors. Reduced working capital through improved RM and finished goods purchasing cycles.
Highlights : (As Supply Chain Manager, Chemicals Business) :
• Oversaw all product and supply chain activities including PLC planning, forecasting, sourcing, regional allocations and warehouse operation management & coordination to ensure timely supply of end product to customers on time.
• Spearheaded multiple marketing activities for all 3 business areas under the chemicals wing namely Uniqema, Polyurithanes and General Chemicals.
• Successfully led a team of 8 Assistant Marketing Executives and 5 Administration Specialists, in all regions.
Highlights : (As Product Manager, Agrochemicals & Seeds Business) :
• Supervised all HSE related matters; rewrote over 47 SSHE procedures encompassing various business operations. Developed product and brand literature for all lines in collaboration with the technical team.
• Developed brand pricing and discount models. Engaged in market visits, marketing research and competitor mapping in addition to monitoring stockouts as well as dead and slow-moving stocks across the three regions.
• Played a key role in third party manufacturing planning for the Agrochemicals line.
The Institute of Business Administration, established in 1952 is one of the oldest business schools in the world and the first of its kind in Asia.
Achievements & Responsibilities :
• Created a hostel council organogram, delegating responsibilities across 8 functions in order to execute all hostel operational tasks effectively.
• Established a ninth post of audit reporting directly to the Hostel Superintendent in order to bring in stronger controls over the hostel’s finances.
• Managed the hostel mess from fixed monthly contributions from the residents and registered monthly savings of over 30% from the collected amount through increased purchasing and spend efficiencies.
• Convinced the Board of Directors to approve a record annual budget of almost USD 80, 000 for the various developmental activities in the hostel, some of which were pending for almost five years.
• Laid the groundwork for Hostel Alumni Database whose access has been granted to all hostel residents so that they can develop networking and links with their piers.
• Organized quarterly Inter-Forum sports tournaments in order to open up the minds of non-hostel students toward the healthy environment of the hostel.
Other Relevant Experience :
• May '01 - July '01 :
Internee, Pakistan Tobacco Limited., Pakistan.
• Jun '00 - July '00
Internee, Novartis Crop Protection, Pakistan.
Key Training Attended : • Teamwork Skills Development, LUMS. • Objective Setting & Performance Appraisal, Pakistan Institute of Management. • Principles of Management, Humayun Ansari. • Leadership & Managerial Grid by Drs. Robert R. Blake & Jane S Mouton; conducted by Zia Shafi.
Highlight: • Graduated with a CGPA of 3.18 Specialized Courses: • Brand Management • Advertising & Media Planning • Consumer Behavior • Strategic Business Management • Strategic Export Marketing • Industrial Marketing • Personnel Management
Specialized Courses : • Consumer Behavior • Sales Management • Marketing Research • Personnel Management