Head of Marketing
Cavendish Maxwell
Total years of experience :19 years, 8 Months
- Plan and implement a full marketing and communications strategy for a company who had previously not engaged in organised marketing activity
- Develop a team to cover design, digital, research, events and PR
- Work with newly appointed Research Manager to construct a content delivery program for 2016 including quarterly reports for the residential and commercial sector, as well as monthly area reports utilising property transaction data stored in the Property Monitor product
- Run campaigns on email, LinkedIn, through media partners and online sites
- Liaise with external agency to construct a full website with CMS and ongoing management/updates
- Develop and deliver a digital marketing plan, including SEO, keywords and Google Advertising with monthly reporting using Google Analytics
- Develop a secondary website for Property Monitor with its own digital strategy and execute this too
- Develop a property industry specific white collar boxing event, hosted at JW Marriott and accountable for all aspects of the event planning - securing competitors, securing sponsors, designing collateral, booking AV suppliers and security. The 2015 event secured an attendance of nearly 500 industry guests and saw 8 white collar fights and 2 professional. Planning is already underway for an event in November 2016
- Organise 6 Breakfast Briefings per annum based on quarterly reports, 2 of which hosted in Abu Dhabi, including presentations about our findings and a panel discussion with invited industry guests
- Source and implement a CRM system for all departments, currently engaged in data cleaning and adding this to the system before rolling out individual training to the 20 users
- Allocate spending and resources, accountable for raising PO’s and managing department P&L - annual budget of up to 2 million dirhams
- Plan and implement cost effective, targeted marketing campaigns for Conferences and Bespoke Managed Events.
- Allocate spending and resources, accountable for raising PO’s and managing event P&L - event budgets range from $15, 000 to $100, 000
- Selected to run the campaign for the company’s largest event of the year, The Arabian Hotel Investment Conference, with a budget of $100, 000. Organised events in KSA, Cairo, Oman, Qatar and Abu Dhabi during the marketing campaign to raise awareness and generate content. Grew the event by 22% delegate attendance and hit the sponsorship target.
- Ran campaigns for 8-10 conference per annum on average
- Generate interest for events in the form of content and product leads, through use of creative copy writing and by generating top level content.
- Generate direct sponsorship revenue and leads for sales team through targeted campaigns.
- Communicate with internal team throughout the campaign (Producer, Editorial, Sales, Logistics) on the planning, progress and results of the event.
- Liaise and negotiate with suppliers: PR, Designers, Advertising Suppliers etc.
- Perform event analysis to determine best practice for future activity.
- Develop relationships with media and associations to create partnerships and widen marketing reach.
- Brief designers on promotional collateral and materials including, Brochure, Post Show Report, Adverts, Online Banners etc.
- Develop website for each event and manage content.
- Manage Social Media activity (predominantly Twitter and Linkedin), PPC, Google Analytics and use of tools like Hubspot and Hootesuite throughout the campaign
- Manage reservations phones for each venue, up selling tables where possible with the best minimum spend achievable.
- Manage hostess rota, training, duties on shift
- Book and manage security each week
- Manage large event reservations (10-200 pax) from start to finish
- Book DJ’s and manage music direction
- Organise all invoices and payments for staff, security, contractors and DJ’s
- Manage activity of external Marketing and PR agency in delivering brand awareness campaigns, email invites, and social media.
- Created and executed marketing and awareness building plan for Manchester venue launch in October 2012. Budget was close to ½ million GBP and included the launch event too.
- Assisted with the launch of two other venues (Liverpool and Southport)
- Identify trends in marketing campaigns used by our competitors, as well as finding new methods to market our facilities before our competitors try them.
- Manage all online activity including our website and booking system for casino, restaurant, bar and private hire facilities.
- Liaise with the design company to create and order all internal and external Point of Sale including posters, flyers, tickets, sales brochures, Christmas materials, adverts, radio campaigns etc.
- Develop internal events calendar including dinner shows, tribute acts, ladies nights, comedy nights, speaker-led events, networking events etc.
- Handle and oversee all incoming booking inquiries for restaurant, bar and private hire.
- Communicate all offers, campaigns and events to staff throughout the business to ensure they are knowledgeable and able to sell where necessary.
- Outreach and Networking activity to local business to drive sales and event attendance.
- Managing member data and DRS loyalty card campaigns via i-kiosks.
- Manage all sms and eflyer campaigns with the intent of maximising member visits, improving visit frequency and encouraging the return of lapsed members.
- Assess local, regional and national advertising opportunities, and construct written articles, adverts and press releases for magazines, newspapers and radio.
- Maximise press opportunities and build/maintain excellent relationships with key Press, PR and celebrities in the city.
- Manage Marketing budget and report monthly to GM and Regional Marketing Manager.
- Source new promoters and club events, establish a contract and commission agreement.
- Run corporate events and club nights from start to finish. Key focus on VIP Area management ensuring VIP guests have a great experience.
- Secure key press opportunities from celebrity guests: Tulisa, The Wanted, The Risk, Ricky Hatton, JLS etc.
- Maintain website, social media, and online presence.
- Responsible for all marketing - local media, radio etc.
- Outreach activity to local business to drive attendance and sales of booths, event hire etc
- Manage all promotional and hostess staff - completing rotas, training, on shift management.
- Update website and social media with all upcoming events, new booth packages and membership deals.
- Create content for email and sms campaigns, maximising up sell opportunities to members and repeat visits.
- Analyse competitor activity and recommend new promotional techniques and events.
- Manage sales and events team - rotas, training, day to day management.
- Manage data for call streams - existing members, guest prospects, incoming prospects, new data etc.
- Manage outreach teams for promoting to local business and Uni students.
- Manage club night accounts and host/manage the events.
- A selection of key events managed: Inner Circle Westlife Birthday Party, Jamaican Athletics Team Dinner and Official Usain Bolt After Party, Mulberry Autumn/Winter Launch Dinner and Party, FTV Fashion Show in Barton Arcade, Furious Five Concert and After Party.
Freelance marketing and promotions in the hospitality, FnB and leisure sectors. Including:
- managing a street promotions team to flyer and book tables/guest list for clubs in the city centre
- running my own club event once a week, booking DJ, security, hostesses etc and promoting the concept throughout the week to ensure a busy event.
- managing the social media activity and sms campaigns for a private club in Manchester.
I volunteered at Broadoak Nursery 3 days per week whilst working as a freelancer. I assisted with the teaching and care of a class of 25 3-5 year old children.
This was my student job, and involved working ona busy city centre bar as well as completing promomtional activity such as social media and street flyering to help boost attendance numbers in the club
Three year Bachelor of Arts in Ancient History, studied at the University of Manchester, UK. Key skills developed in project management, research, analysis and writing.