Réda HAMAI

Advisor to the chairman, analyze economic, political and social environments to manage business growth through definition and supervision of business development activities.
• Member of the strategic committee, Define the commercial strategy, set the group's objectives and development axis. (Country GM for new operations or Turn around)
• Negotiates, maintains relations with strategic partners, Ex: launch of two brands of mobile phones for $ 20M revenue.
• Restructuring of a business unit dedicated to mobile phone distribution in France. Turnover - € 5M / 15 employees

Managed internationalization, transforming the Brand from a local concern to a global one. Negotiated strategic alliances.
• Creation of the position, member of the ExCom, recruit, train, and lead a team of 20 executives (back office and country managers).
• Planning and deployment of operations in 17 new markets (Countries) in 24 months. $ 40M turnover.
• Define and implement marketing strategy that have enabled rapid growth in new markets. 1st on the Tunisian market after 9 months of operation

Smart East Africa provides telecom services to customers in Burundi, Tanzania and Uganda.

Highlights
• Led the launch of new services like electronic recharge, 3G network, WiMAX and cloud services in Burundi.
• Managed the process for re-branding and launching the company’s mobile network operations under the Smart brand.
• Managed end-to-end channel partner recruitment, selection, on-boarding and, commissioning with focus on meeting defined P&L accountability.
• Launched Mobile Financial Services

Responsibilities
• Lead various programs and initiatives to build the market presence of the company in the Burundi market.
• Develop and implement plans and strategies related to business developed, new product launch, distribution network to achieve business objectives of Smart in Burundi.
• Lead, mentor and motivate sales teams and distribution partners in marketing product and providing effective customer services.
• Track and analyze customers to identify gaps and opportunities and evolve suitable business strategies.

Established and managed the firm to provide marketing & branding services in the telecom sector

Responsibilities

Orange Uganda/Etnifact, Kampala Uganda
• Developed various product sales and marketing plans customized to the local markets.
• Studied, analyzed and reorganized the distribution channel to optimize operations.
• Established direct and indirect channels and developed market for 3G/4G smart phones.

Orange Mali/Etnifact, Bamako Mali
• Led the implementation of Orange AMEA distribution scheme in Mali.
• Analyzed current market situation and evaluated distribution partners.
• Implemented remuneration and incentive plan for distributors aligned to Orange AMEA policies.
• Developed and implemented required analytical and reporting tools.

A MNO in Algeria/Del Consult, Algiers Algeria
• Developed brand positioning strategy for launch of 3G services.
• Developed channel strategy meeting operator’s requirements.

Member of the ExCom, involved in the strategic planning and the objective setting, manage a team of 900 FTEs, 5000+ retailers and controlled operations to achieve all business objectives.
• Defined and implemented new sales strategies that increased market share from 5% to 30% and revenue from $600M to $1B.
• Developed 2 new sales channels with a goal of opening 200 Points of Sale (POSs) in 2 years; established 100+ direct POSs.
• Reinforced the direct sales channel by increasing the number of the company-owned stores from 38 to 105 in one year.

Managed operating expenditures (OPEX) and monitored cost of goods sold (COGS) to improve profitability.
Analyzed market information and implemented measures to optimize costs. Managed training and internal communication teams. Increased staff morale and competencies. Re-envisioned and implemented an improved franchise concept for retail sales. Provided proactive channel support for achievement of commercial objectives.

Responsibilities

Operations
• Managed all operational activities related to direct and indirect sales in the region.
• Provided support at the regional levels to functional teams - finance, technical, logistics, HR - in delivering regional requirements.
Public Relations
• Represented the company in interactions with government authorities.
• Built and sustained productive relations with local authorities.
• Promoted company objectives in the region through networking and lobbying with stakeholders.
Commercial
• Developed and supported sales team in implementing sales plan to achieve predefined objectives of sales volumes, growth and revenues.
• Supported the team in capturing incremental value of the market through various promotional schemes.
• Increased company’s reach by building a retail network in new regions.
• Monitored and supported the supply chain team in ensuring availability of products across all points of sale (POS).

Responsibilities
• Led a team of corporate sales account managers and managed the consolidated funnel ensuring on time quality delivery of services to customers.
• Coached and mentored the sales team and supported efforts in achieving all predefined business targets.
• Directed and controlled drives at the regional level for acquisition of high value customers.
• Implemented measures ensuring consistent customer satisfaction.
• Developed, retained and managed the account portfolio in the region.
• Monitored, analyzed and reported on all commercial activities.

5, 600 tpd cement company managed by Lafarge earlier named Orascom Cement

Highlights
• Participated in establishing a distribution network during the transition of Algerian cement sector from a state monopoly to a liberalized market.

Responsibilities
• Recruited and managed a network of distributors ensuring coverage of all target market segments.
• Managed key accounts and interfaced with major customers to clinch major orders from projects for construction of ports and dams.
• Supported sales team and distributors in sourcing orders for cement from large projects - bridges, tunnels, ports.
• Liaised with prescribers like research officers and certification laboratories for required approvals of company products.
• Networked, lobbied and maintained relations with local authorities.

El Khalifa Bank was a leading commercial bank in Algeria

Highlightsu**
• Contributed to the development and launch of the first monetic network in Algeria.

Responsibilitiesu**
• Led B2B and B2C sales teams in sales and marketing of American Express and MasterCard products.
• Prospected the market, liaised with potential clients and acquired point of sales (POS) for accepting payments through the bank’s cards.
• Managed sales of debit/credit cards to the bank’s customers and promoted use for making payments.
• Supervised activities for opening new accounts for acquiring and expanding the customer base.