Reem Al Atrash

• Directed Arabic localization and linguistic quality across 20 global prestige beauty brands, ensuring culturally relevant, brand-consistent customer experiences throughout the Middle East.
• Led localization initiatives spanning marketing campaigns, product launches, e-commerce, CRM, packaging, digital content, education, and corporate communications.
• Managed and developed translation resources through coaching, quality feedback, workload planning, and performance management.
• Oversaw external language service providers and translation agencies, ensuring excellence in quality, delivery, and operational efficiency.
• Established Arabic terminology standards, localization guidelines, and quality assurance processes that improved consistency across markets and channels.
• Partnered with Marketing, Digital, Legal, Regulatory, Retail, Education, and Brand teams to support strategic business objectives.
• Contributed to process optimization and adoption of emerging localization technologies, including AI-assisted translation solutions.

• Translated documentary scripts and media content between Arabic and English for broadcast and audiovisual productions.

• Delivered Arabic-English translation for contracts, legal documentation, and commercial communications.
• Managed tenancy contracts, customer communications, documentation processes, and reporting activities.
• Coordinated legal documentation and stakeholder communications supporting property management operations.

• Provided translation services and executive support across multiple business sectors.
• Managed correspondence, meetings, government documentation, and administrative operations.