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Reem AlNajjar, trade marketing manager

Reem AlNajjar

trade marketing manager·binzagr Company

Saudi Arabia

Bachelor's degree, Communication And Media Studies

Work experience

Total years of experience: 8 years, 10 months

trade marketing manager

November 2022 - Present

binzagr Company

Jeddah, Saudi Arabia

November 2022 - Present

→Coordinate and align forecast with planning team.
→ Co-ordinate with Supply Chain Team to track stocks ageing and arrange support budget
from the principal to liquidate the stocks.
→Coordinate with Dispatch Planning Team to monitor Promotion stocks off take and ensure
transfer.
→ Develop Trade Support Plan by Channel in terms of Discounts, Flyer Participation, In-store
Visibility and align with respective vendor and allocate budgets and approvals accordingly.
→ Generate periodic sales analysis reports to identify areas of improvement and advise action
plan to sales team and follow up on the same to fix the issue pertaining on any category /
brand / SKU.
→ Procuring and replenishing stock for new launches based on initial sell-in plan.
→ Ensure No trade activity is uploaded in system, communicated, and executed without
proper DO receipt from the vendor.
→ Complete ownership and responsibility of A&P budget spent and management.
→ Develop and communicate channel, customer, and branch wise Trade activity targets /
allocation and FOC details based on channel wise budget allocated by the vendor.
→Drive speed to market by monitoring performance vs launch KPIs, generate reports and
share action plan on same with sales team and ensure relentless follow-up to deliver results
in line with launch KPIs.
→Conduct regular market visits to understand market dynamics with respect to pricing, off
take, counterfeit, infringement, greys, distribution effectiveness, trade and sales team
feedback and other potential issues.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

senior purchasing specialist

April 2020 - November 2021

kabli holding company

Jeddah, Saudi Arabia

April 2020 - November 2021

Create forecast of demand to be prepared for upcoming requirements.
→ Create purchase orders based on forecasts of sales trends.
→ Send purchase order to supplier and confirm prices.
→ Maintain records of purchases, pricing, and other important data.
→ Apply promotions to ensure they are properly supported.
→ Evaluates the performance of the vendors in order to decide whether or not to
Continue buying from them.
→ Upgrade reports when orders arrive verifying all items received
Arrange booking With Freight Forwarders.
→ Request quotes and compare prices.
→ Deal with non-supplied, under orders, over orders and damaged goods.
→ Collaborate with financial team members on contracts and ensure that any
invoices are sent to them and other financial matter.
→ Update all records of purchased products and register new items in SFDA.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Purchasing and Procurement

operation officer

June 2017 - April 2021

Al Kabli Holding

Jeddah, Saudi Arabia

June 2017 - April 2021

→ Send purchase order to supplier and confirm prices.
→ Manage all products delivery schedules and shipping documents for relating
parties.
→ Interact with the suppliers on a day to day basis.
→ Contact multiple freight forwarders/shipping lines to get the best fright rates
and services.
→ Arrange booking With Freight Forwarders and follow up until the order
reaches its destination.
→ Compile and prepare all documentation for custom clearance before the
arrival of the shipment.
→ Translate required documents from English to Arabic.
→ Deal with non-supplied, under orders, over orders and damaged goods.
→ Collaborate with financial team members on contracts and ensure that any
invoices are sent to them and other financial matter.
→ Update all records of purchased products and register new items in SFDA.
→ Perform regular quality assessments on all incoming materials from vendors.
→ Reject all products and materials that fail to meet quality expectations.

Company industry:
FMCG
Job role:
Accounting and Auditing

Controller

September 2014 - January 2015

AGS School

Saudi Arabia

September 2014 - January 2015

→ I was basically responsible for the Administration of the student lifecycle.
→ Handling external or internal communication.
→ Organizing, arranging and coordinating meetings.
→ Co-ordinating the recording or collation of information from registration,
absences, assessments and examinations.

Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Operations Executive

June 2012 - September 2012

TRACCS

Saudi Arabia

June 2012 - September 2012

Company industry:
Public Relations (PR)
Job role:
Logistics and Transportation

Education

King Abdulaziz University

June 2011

June 2011

Bachelor's degree, Communication And Media Studies

Saudi Arabia

Aziz University

January 2011

January 2011

Bachelor's degree,

in Media

Skills

Internet Media
Expert
Internet Media
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Analysis
Expert
Analysis
Expert
Forecasting
Expert
Forecasting
Expert
Marketing
Expert
Marketing
Expert
Forecasting
Expert
Forecasting
Expert
SHIPPING
Expert
SHIPPING
Expert
MS Office
Expert
MS Office
Expert
Planning
Expert
Planning
Expert
Power BI
Intermediate
Power BI
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
ORGANIZATIONAL SKILLS
Intermediate
Internet Media
Expert
Internet Media
Expert
Microsoft Office
Expert
Microsoft Office
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Data analysis
Jan 2024