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Reem Touny, Marketing Consultant l Brand/Personal Strategist l Creative Director

Reem Touny

Marketing Consultant l Brand/Personal Strategist l Creative Director·Freelancer

Egypt

Bachelor's degree, Faculty of Law

Work experience

Total years of experience: 13 years, 9 months

Marketing Consultant l Brand/Personal Strategist l Creative Director

March 2018 - Present

Freelancer

Egypt

March 2018 - Present

Strategically planning and executing effective strategies to help your brand achieve its objectives optimal media placement and advertising.
Thoroughly researching target Market, SWOT & Deep Competitor’s analysis to uncover valuable insights and opportunities and implement it on customer journey maps.
Identifying and targeting ideal customer segments for maximum impact through thorough market segmentation and persona targeting.
Implementing effective community and project management strategies for engagement and success.
Create a unique and captivating brand identity that deeply resonates with your desired audience.
Revamp Brand's Visuals with Social Media Designs and Art Direction for strong Brand’s presence with eye-catching Static and Dynamic designs.
Stand Out in Print with Creative Designs from brochures to flyers, I specialize in crafting captivating printed materials that grabs audience's attention and leave a lasting impact.

Company industry:
Marketing
Job role:
Accounting and Auditing

Marketing Manager & Creative Director

December 2022 - May 2024

POWERFUL IMPACT

New York, United States

December 2022 - May 2024

Creates marketing strategies to launch and market new products
Responsible for planning, implementing, and managing marketing strategies
Forecasts market trends & Provides analysis and recommendations to the marketing and communications team
overseeing and guiding the creative direction and vision of a company's brand and leading the creative team and ensuring that all visual and design elements are aligned with the brand's identity and objectives.

Company industry:
Marketing
Job role:
Marketing and PR

Marketing Strategist l Competitors & Performance Analyst

August 2022 - October 2022

RASHOF

Riyadh, Saudi Arabia

August 2022 - October 2022

Oversee all marketing campaigns for their company or department
Implement strategy - Market & Competitor Research
Promote a business, develop SWOT and brand positioning
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Represent the marketing team to cross-functional groups for the new launching projects and entering a new market.
Updating management on the progress of marketing activities and reporting on the results of campaigns.

Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Digital & Visual Marketing Manager

October 2018 - March 2021

GATES DEVELOPMENTS

Cairo, Egypt

October 2018 - March 2021

Brainstorm new and creative growth strategies, identify trends and insights, and optimize spend and performance based on the insights.
Plan and execute all digital marketing, social media, Google and display advertising and email campaigns.
Collaborate with internal teams to create landing pages and optimize user experience.
Monitoring the competitors digital behavior and performance.
Instrument conversion points and optimize user funnels.
Coordinate with advertising and media experts, vendors and agencies to improve marketing results.
Creating and executing visual and design elements for Printing, and Social Media.

Company industry:
Real Estate
Job role:
Marketing and PR

Senior Digital Marketing Specialist

March 2015 - September 2018

FIRST GROUP

Cairo, Egypt

March 2015 - September 2018

Assisting in the formulation of strategies to build a lasting digital connection with consumers.
Planning and monitoring the ongoing company presence on social media, launching optimized online advertisements to increase company and brand awareness.
Providing creative ideas for content marketing and updating the website, Collaborating with designers to improve user experience and measure performance.

Company industry:
Real Estate
Job role:
Marketing and PR

Transcriptor (Freelancer)

August 2014 - April 2015

Ipsos - Egypt

Cairo, Egypt

August 2014 - April 2015

Helping in analyzing & auditing market insights from the interviews involve products being analyzed
Mapping and recognizing the product's positioning in the marketplace, rate, and develop it.

Company industry:
Market Research
Job role:
Research and Development

HR Recruiter

April 2014 - September 2014

ECCO OUTSOURCING

Cairo, Egypt

April 2014 - September 2014

Finding the qualified candidates meeting the company's criteria and interviewing them.
Helping with the rest of the process, mentioning the documents needed to finish the processes.

Company industry:
Human Resources Outsourcing
Job role:
Human Resources and Recruitment

Technical Support Agent

August 2012 - February 2014

VODAFONE UK

Cairo, Egypt

August 2012 - February 2014

Support customers over the phone to resolve their technical and network challenges.

Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Customer Service and Call Center

Education

Ain Shams University

August 2012

August 2012

Bachelor's degree, Faculty of Law

Egypt

GPA (percentage): 85%

GPA (percentage): 85%

Activities and Societies: Involved in different political models like those from Cairo University and the American University in Cairo (AUC) through student activities.

Skills

Graphic Design
Expert
Graphic Design
Expert
Video Editing
Expert
Video Editing
Expert
Creative Direction
Expert
Creative Direction
Expert
Branding
Expert
Branding
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Market Research
Expert
Market Research
Expert
Competitor's Analysis
Expert
Competitor's Analysis
Expert
SWOT Analysis
Expert
SWOT Analysis
Expert
Customer Journey Map
Expert
Customer Journey Map
Expert
Brand Tone of Voice
Expert
Brand Tone of Voice
Expert
Content Strategy
Expert
Content Strategy
Expert
Creative Direction
Expert
Creative Direction
Expert
Branding & Positioning
Expert
Branding & Positioning
Expert
Social Media Managment
Expert
Social Media Managment
Expert
Personal Branding
Expert
Personal Branding
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Google Ads Search Certification
Apr 2020
Viral Marketing Diploma
Apr 2020
Certified Professional Trainer
Jan 2020
Graphic Design Diploma (Photoshop, Illustrator & Indesign)
Jul 2018
Digital Marketing Diploma
Jul 2017
Digital Marketing Diploma
Jan 2016

Hobbies and interests

Learning
Yoga
Reading