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Ahmed El-Naghy, Head of Digital Marketing

Ahmed El-Naghy

Head of Digital Marketing·Alia by The Canopy

Saudi Arabia

Bachelor's degree, Computer Engineering

Work experience

Total years of experience: 9 years, 4 months

Head of Digital Marketing

October 2025 - Present

Alia by The Canopy

Riyadh, Saudi Arabia

October 2025 - Present

Lead the full digital and social media ecosystem across Instagram, TikTok, Snapchat, LinkedIn, and Google platforms to drive brand growth and booking revenue.
• Designed and executed integrated paid + organic social strategy aligned with revenue targets
• Increased qualified booking inquiries by 45% through structured content and paid acquisition integration
• Reduced cost per booking inquiry by 28% through audience segmentation and creative optimization
• Scaled multi-platform media buying campaigns with strict ROI and efficiency benchmarks
• Built GA4-based reporting dashboards aligning engagement, leads, and revenue performance
• Directed creative production and content planning to strengthen brand positioning and audience growth

Company industry:
Hospitality & Accomodation

Digital Marketing & Growth Lead

January 2023 - January 2025

Innaghi

Riyadh, Saudi Arabia

January 2023 - January 2025

Led digital and social media strategy across multi-industry client portfolio combining content systems, paid media, and conversion optimization.
• Managed $25K/month in paid media budgets across Meta, TikTok, Google, and Snapchat
• Increased client lead generation by 30-60% through full-funnel social campaigns
• Improved blended CPA by 35% via audience refinement and creative experimentation
• Built structured content calendars aligned with performance goals
• Integrated organic growth with paid amplification to improve engagement by 60%
• Advised clients on digital positioning, funnel strategy, and scalable social growth systems

Company industry:
Marketing

Digital Marketing Director

January 2021 - January 2023

Formedia Marketing

Mansoura, Egypt

January 2021 - January 2023

Oversaw digital marketing and social media operations across a multi-brand portfolio.
• Managed $100K+ annual digital budgets across paid social and search
• Increased CTR by 40% and reduced CPA by 25% through creative testing frameworks
• Built and led a team of 8 across media buying, content, design, and analytics
• Established structured reporting systems connecting social performance to business KPIs
• Improved client retention by aligning brand storytelling with measurable growth

Company industry:
Marketing

Digital Marketing Manager

December 2019 - January 2021

Tasmeem Plus

Mansoura, Egypt

December 2019 - January 2021

Owned social media, paid campaigns, and inbound marketing strategy.
• Drove 4x growth in online revenue through integrated social and search campaigns
• Increased inbound leads by 150% within 6 months
• Improved lead-to-inquiry conversion rate by 25% via landing page optimization
• Ranked 10+ commercial keywords on Google first page
• Led team of 4 across social media, paid media, and creative

Company industry:
Marketing

Digital Marketing Specialist

March 2019 - December 2019

Al Hashemiah International Contracting Company

Mansoura, Egypt

March 2019 - December 2019

• Built companys first structured digital acquisition funnel
• Increased inbound pipeline quality via SEO and paid social integration
• Designed high-converting landing pages improving CVR by 20%+

Company industry:
Construction & Building

Digital Media Designer

January 2018 - February 2019

Nasser Higher Military Academy

Cairo, Egypt

January 2018 - February 2019

Company industry:
Military & Defense

Digital Marketing Executive

September 2016 - December 2017

Colors Media Agency

Al Mahallah al Kubra, Egypt

September 2016 - December 2017

Company industry:
Marketing

Digital Marketing Officer

June 2016 - August 2016

ElmeyaSoft Software House

Al Mahallah al Kubra, Egypt

June 2016 - August 2016

Company industry:
Software Development

Education

Mansoura University

May 2017

May 2017

Bachelor's degree, Computer Engineering

Egypt

Skills

Adobe After Effects
Expert
Adobe After Effects
Expert
Adobe Premiere Pro
Expert
Adobe Premiere Pro
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
ANALYTICS
Intermediate
ANALYTICS
Intermediate
BUDGET MANAGEMENT
Intermediate
BUDGET MANAGEMENT
Intermediate
CLASSROOM PERFORMANCE SYSTEMS
Intermediate
CLASSROOM PERFORMANCE SYSTEMS
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
MEDIA BUYING
Intermediate
MEDIA BUYING
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
WEB PERFORMANCE OPTIMIZATION
Intermediate
Adobe After Effects
Expert
Adobe After Effects
Expert
Adobe Premiere Pro
Expert
Adobe Premiere Pro
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert

Languages

English

Expert

Arabic

Native Speaker

Hobbies and interests

Digital Drawing
Reading
Video Games
Writing
Tennis