Marketing Manager
Bin Yousef Group
Total years of experience :9 years, 6 Months
• Develop and implement marketing strategies
• Research and analysis of market trends, demographics, pricing,
competitor products
• Prepare and oversee the marketing budget across all brands/services. • Develop cost-effective marketing plans for each brand or service with
clear ROI
• Responsible for overall brand management and corporate identity.
• Deploy successful marketing campaigns from ideation to execution
• Manage a variety of organic and paid acquisition channels - content
creation, content curation, event management, social media, lead
generation campaigns, copywriting, design, performance analysis.
• Devise and execute strategies to drive online traffic to the company and
sub division website.
• Produce valuable and engaging content that attracts and converts our
target market.
• Build strategic relationships with freelancers, agencies & vendors.
• Manage the creative development of all marketing/sales collaterals.
• Measure and report on the performance of marketing campaigns, gain
insight and assess against goals.
- Exploring ways of improving company’s image & profile & its subsidiaries;
- Develop, plan & execute for integrated marketing programs & campaigns;
- Bring innovative thinking & marketing practices;
- Manage operational activities i.e. presentations etc.
- Advise business on local & international marketing activities factors;
- Initiate market research studies & analyze the findings;
- Studying competitors’ services on the international level;
- Develop strategies & tactics to get the word out about the company & drive
qualified traffic to the firm’s front door;
- Oversees the creative development of promotional materials i.e. website content,
advertisement & other marketing related projects;
- Liaise with third party design service providers;
- Suggest the best practice in marketing to be adapted in line with the holding
strategy;
- Provide creative thought leadership with high-quality design;
- Maintain graphic consistency across all marketing deliverables for all CDCI
subsidiaries;
- Design & produce effective technical & corporate documents/portfolio;
- Managing all projects related to marketing campaign, i.e., photoshop
• Brand message, trend, Success, Element & Tone;
• Developing positioning recommendations, guide market research analysis and marketing plan;
• Developing business pitches, proposals and project
management sheet.;
• Managing multiple internal, new business and client’s
projects;
• Coordinating office activities &operations to secure efficiency, supervising staff & dividing responsibilities;
• Managing agendas and budgeting;
• Attending meetings with clients for advertising needs, brief and budget;
• Briefing creative team to produce adverts;
• Plan, budget, oversee documents for the client’s project |coordinating internal resources and third party;
• Coordinating project schedule, resources and information;
• Identifying project requirements, scope and objectives;
• Break project actions & timeframe;
• Help prepare budget & monitor project progress;
• Applications to funds and proposal writings;
• Conduct registration, counselling, verification interviews in accordance with the national registration SOPs;
• Counsel refugees and asylum-seekers, managing their expectations on protection, assistance and solutions;
• Maintain accurate and up-to date records and data;
• Identifying specific needs and deliver assistance;
• Event name: DIGITAL TRANSFORMATION FOR MIDDLE EAST 2016
• Logistics, event management, sponsorship proposals,
• Developing marketing materials
• Communications & promotions
• Controlling schedule & preparing meetings;
• Preparing & organising workshops, training & events \{Venue,
team, materials, tools etc.\}
• Daily reports & analysis;
• Managing logistics & volunteering process;
• Participating in development of opening procedures;
• Managing bootcamps, aperotalks & events;
• Writing sponsorship proposals;
• Recruiting students & monitoring class and students; • Controlling budget, calendar & timeline;
• Designs & Layout (Corporate)
• Logistics & branding
• Planning & implementation of projects
• Events timeline
• Designs & layout
• Managing website and exposure on social media channels
• Coordinating events
• Participating in program development
- Building and executing social media strategy through competitive and audience research
- Setting up and optimizing company pages within each social media platform
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
Bachelor Degree in Advertising & Marketing (continuing)