CEO & Founder
GiftsDel.com
Total years of experience :7 years, 10 Months
• Single-Handedly developed business model and established GiftsDel.com as a private company
• GiftsDel.com achieved the position (in organic search) of amongst top 4 Gift Delivery services in Pakistan in a period of just 1 year
• Recruited specialized resource to take care of designing, marketing, operations of the business
• Formulated the website specifications and features for website design and development
• Researched on the online merchants and integrated methods to accept payments through credit and debit cards (Visa, MasterCard) on the website
• Researched and got Integrated various payment methods on the website to ensure customer convenience and reliability
• Devised Social Media Communication Strategies to ensure organic growth through various platforms like Facebook, Twitter, Pinterest, LinkedIn, Instagram, Flickr, and tumbler and increase number of visitors on the website
• Established various Delivery channels to ensure smooth deliveries across 5 countries Pakistan, Australia, United Kingdom, U.A.E. and U.S.A. and achieve maximum coverage area to maintain minimum complaint ratio
• Developed products and Organized, designed and photographed over 2000 gift items/deals on the website
• Devised Marketing Strategies to achieve organic growth
• Looked after SEO and SEM for the website
• Formulated and established cheaper ways to be accessible to customers through Skype, WhatsApp & Viber
• Got Corporate Orders for Deliveries within 6 months of the company establishment and retained clients
Head of Marketing and Operations Apr 2013 - To Date
Tohfay Pakistan (Pvt.) Ltd
Maximized Revenues up to 30% in the second quarter and up to 115% in the third quarter to achieve Business Goals by creating up new sales channels such as venturing into corporate sector, expanding existing customer segments, and creating a network of Vendors to cater to all ends of the market
· Significantly improved New to returning customer ratios from 80:20 to 65:35 and achieved 35% growth in monthly visitors in Quarter 2 and 50% growth in Quarter 3
· Winner of Pasha ICT Awards for Best in Brand Development September 2013
· Lead the Major Functions i.e. Marketing, Business Development, Customer Services and Operations for the following 4 portals of the group www.tohfay.com;www.mamooinpakistan.com;www.shopdaily.pk:;www.tuesday.pk:
· Increased geographical presence by reaching newer regions like UK, Middle East and Australia through identifying relevant mediums of advertisement and promotion targeting Pakistani expatriates.
· Service based incentive payout structure devised for vendors to ensure timely availability and uncompromised quality of products and services.
· Enhanced focus on promoting customer communication through close monitoring of communication mediums; effectively covering Customer Services components like Order Processing, Service Emails, Live Chat and Delivery Confirmations for outstanding customer services.
· Creating communication themes around Service Quality as the cornerstone of exceptional service delivery, ensuring minimal complaints and maximum resolution.
· Mobilization of Cross-Functional teams in activation campaigns and ev
· Handled client portfolio worth Rs. 70 million per month · Increasing Corporate Revenues through new business development and maximizing existing accounts namely Standard chartered Bank, Faysal Bank, Allied Bank, Bayer Pakistan and SGS Pakistan etc
· Created a Loyal Client Relationship through sincere commitment to understanding and meeting customer needs. · Combined lead-by-example management with intuitive sales strategies to maximize efforts and profitability.
· Identified new potential markets that go in line with the business strategies and effectively formulated strategies to cater to such businesses. Manage Team of over 25 people across the country and monitor sales targets acquisition
. Achieved 100% growth in 3 consecutive years
· Awarded Shield of Commendation from the Chairperson and Director for Successful Management of SCB Mango Fiesta Project 2008
· Achieved and exceeded 100% targets set by the Management for each campaign for the year 2007-2008 & 2009 · Identification of product extension opportunities in order to refresh brand themes like Introduced International Expressions Services ·
Launched New Expressions Catalogue with over 300 gift items dealing with over 60 vendors singlehandedly · Enhancement of Brand value through strategic partnership and execution of co-branding activities with renowned vendors across Pakistan.
· Determine POS display methods and creating uniformity of presentation across the network.
· Carried out various BTL activities with renowned universities and malls of Karachi.
· Formed budget and Sales targets; effective monitoring against forecasted volumes. TRAINING
Human Resource Internee (7 Weeks)
Engro Chemicals Pakistan Limited June 2004 - July 2004
• Researched and Collected data for Employee Training to add content to new training software accessible on intranet
In my Entrepreneurial journey in the capacity of CEO & Founder I took up the certification program to gelp me grow my business better. It helped to learn new tools and methods to achieve organic growth and gave access to a huge network of professionals and entrepreneurs to take guidance and learn from each other.
May 2005: Institute of Business Administration, Karachi, Pakistan Masters, Business Administration,
January 2003: Government College for Commerce & Economics, Karachi, Pakistan Bachelors, Commerce [Division 1st]
May 2000: St.Joseph's Government College for Women, Karachi, Pakistan Intermediate, Pre-Medical [Grade A]
May 1998: St.Patrick's Girls' High School, Karachi, Pakistan Matriculation, Science [Grade A-1] INTERESTS AND SKILLS • Brand Management, Event Management and Brand Activation • Excellent Writing Skills & Negotiation Skills • Good Administrative and Planning Skills • Proficient in MS Office • Basic Understanding of Photoshop, In page, C++ • Fluent in English and Urdu • Basic Understanding of Pushto • Enjoy watching Movies, TV Dramas & Socializing