Grand Class Marketing Manager
BMW Egypt
مجموع سنوات الخبرة :15 years, 0 أشهر
Grand Class is an exclusive loyalty program, created to serve the BMW 7 Series, X7 and 8 Series customers.
The program offers a wide array of benefits and carefully curated experiences to our top-tier owners including:
- Hospitality & fine dining
- Travel
- Fashion
- Art
- Design
- Exclusive events
- High-end Jewelry
- Luxury watches
- Interest-specific tailored experiences
EG Diamond:
EG Diamond was founded in 2001 to serve retailers as a wholesale company selling diamond jewelry, loose diamonds and precious and semi precious stones with a nationwide sales coverage network to all A and A+ retailers in Egypt
Responsibilities include:
- leading the wholesale sector through
360 campaigns
exhibitions (local and regional)
B2B activations
targeted campaigns across Egypt
Providing education to the retailers and end-users
- Achievements:
Launching 2 sub-brands (UNA & Tuya) including
1- Branding
2- Design
3- Creative and interactive POS
4- E-commerce platfrom
5- Launch Strategy and execution
6- Campaigns
- HRD Antwerp agreement:
The 1st and exclusive center of excellence in Africa
Odyssey:
Odyssey is the latest subsidiary of the Egypt Gold group specialized in luxury products, leading the Egyptian market in gold, silver and diamond since 1935.
Odyssey is a collective art space combining the authenticity and glory of vintage with contemporary art creating a unique, never-seen-before experience in Egypt.
Responsibilities include:
- Launching the brand
- Branding
- Business strategy and execution
- On-ground events and art exhibitions
- Story-telling content creation
- Social media
- Collaboration including
Cairo Design Week
Fashion collaborations
media collaborations
Heliopolis Anniversary week
Community, Events/Activations, CRM and brokers' Marketing Manager including
1- Segmented and tailored events and activations for all MIP's brands and projects
2- Building and establishing MIP's various brands through relevant platforms
3- Developing and executing the annual events and activations plan for
- MIP's brands/projects
- MIP's corporate awareness
-CRM
- Brand/project launches
- Brokers
4- Managing different partners/agencies and 3rd party suppliers
5- Brokers: all-year round support including
- Events
- Programs
6- CRM: working closely with the CRM department for MIP's full portfolio of projects catering to a vast variety of clients
- Develop strategies and tactics to get create awareness and generate trial for various portfolio brands
-Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
-Deploy successful marketing campaigns and own their implementation from idea to to execution
-Experiment with a variety of organic and paid acquisition channels
-Digital media: content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, and much more
-Produce valuable and engaging content for our website and blog that attracts and converts our target groups
-Partner with creative teams, other internal stakeholders, and external agencies and vendors
-Be in charge of marketing budget and allocate/invest funds wisely
-Measure and report performance of marketing campaigns, gain insight and assess against goals
- Conceptualizing, Creating, launching and executing MO4 Network's series of in-house events
-Creating and executing events for MO4's vast range of diverse clients from proposal right up to delivery.
-Setting, communicating and maintaining timelines and priorities on every project
-Communicating, maintaining and developing client relationships
-Managing supplier relationships
-Managing operational and administrative functions to ensure specific projects are delivered efficiently
-Being responsible for all project budgets from start to finish.
Creating brand identity and digital platforms
•Hunting and contracting clients and agencies
•Client service and management including: Coca-Cola, Telecom Egypt, Vodafone Account manager Media Republic Mar 2011 - Jan 2014 (2 years 11 months)
-Managing Media Republic's portfolio of PR and marketing clients and ensuring the implementation of their communications / media plans
-Liaising with MR clients on a daily basis.
-Heading up the account team and organizing marketing and PR tasks to ensure all deliverables are being met.
-Working with the managing director to prepare communications strategy proposals for new and prospective clients.
-Actively supporting Account Directors in pitches for new business.
-Liaising with third-party service providers on behalf of clients such as print and production suppliers.
-Briefing in house and third-party designers on behalf of clients.
-Managing client budgets according to approved plans.
-Managing English press releases and copy, and managing the translation along with the media relations team.
-Creating weekly/monthly reports and reporting on account progress on a weekly basis.
-Organizing and attending client events.
Responsibilities include:
-Annual brand plan preparation and drafting.
-Preparing the monthly update to be shared in the cycle plan meeting with a 6 months plan for all the activities and campaigns.
-Weekly updates for the brand team with all the ongoing and planned campaigns/activities.
-Quarterly updates for the trade marketing and distribution team (TM&D) and top team.
-Quarterly market visits across nation (Cairo, Alex, Delta and Upper Egypt).
-In-market execution of all marketing campaigns including; Conducting briefs for the agency (local & hub)
-Following up with the agency for artwork and designs POS materials Merchandising materials Managing the execution of the campaigns throughout the retail, wholesale, HoReCa and key account stores Pre and post campaign researches Pre and post campaign market visits to monitor effectiveness of the campaigns execution Marketing activations throughout the year Summer Campaigns Tactical Campaigns Managing the annual budget through On-going monitored reports through SAP Tracking sheet including the spend and time lines in alignment with the annual budget phasing Updates on the budget in coordination with marketing finance
-Following up on: Suppliers to meet deadlines for perfect execution in line with BAT standards Agency through weekly meetings and status reports Trade team on a daily basis to monitor the stocks and average daily sales levels Warehouse team on a weekly basis to monitor all the merchandising material levels in all warehouses and depots retail helpers and wholesale enablers programs in the market nationwide (Cairo, Alex and Delta) Events Booth design and production according to guidelines Ushers selection, training and briefing and supervision
Follow up with the sales and distribution force (5 Salesmen) to achieve their targets.
•Conduct and analyze monthly sales reports for the magazine to set monthly targets.
•Follow up on monthly basis on printing and distributing the magazine
•Direct the sales and distributing team in opening new channels of distribution.
•Setting the incentive system for all the sales force.
•Monthly Market Visits for all Egypt (Cairo- Alex) to track our distribution, product visibility, Client's comments, competitors situation towards (pricing- promotions- special offers and distribution).
•Handling all the reporting system (Monthly Forecast - Stock & Sales report - In market sales reports).
•Developing, setting up and participating in events and happenings that could give more branding and existence to the Magazine.
•Follow up on all POS materials starting from design to production to distribution.
•Responsible for magazine media presence above and below the line.
Faculty of Commerce - English Section
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