Regina Ray

Experienced professional and creative photographer and graphic designer, proficient in Adobe Illustrator, InDesign, Photoshop, Lightroom and other Adobe software both on Mac and PC platforms. Problem-solver by nature, throughout a varied career I have developed a strong set of transferable skills. Usually described by colleagues and co-workers as “creative”, “adaptable”, “ambitious”, “confident” and “down-to-earth individual”, I simply make things happen. I enjoy the creative process and along with limitless imagination and creative drive, I am meticulous in my work. I have highly developed skills in creating print and digital designs, including technical skills and in-depth knowledge of printing processes.

Global Photography Services
Wedding - Portrait - Studio - Art Photography
Graphic Design - Concept development - Print production

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Range of online-based open-source design tools
Portraiture
Studio photography
Product and commercial
Event & lifestyle
Lighting
Full frame, medium and large format cameras

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Range of online-based open-source design tools
Portraiture
Studio photography
Product and commercial
Event & lifestyle
Lighting
Full frame, medium and large format cameras

Research - country or industry specific
• Data mining using multiple sources and applying selection of research approaches
• Compilation of information from variety of sources and interpretation of results
• Client communications including liaising with government and non-government organizations
• Updating and maintaining logs and filing systems
• Providing support to other departments on specific projects

• Planned and organized the Newmarket Art Fair - a weekend event in the months of May and September
• Secured participation of 30 fine artists from five counties to work en plein air
• Worked in collaboration with Newmarket Town Council and Forest Heath District Council
• Negotiated sponsorship deals from local companies and secured financial grants for both events
• Achieved extremely high footfall during both events, which positively affected not only the gallery sales but increased
the retail sales throughout the high street

Communicating effectively with all artists regarding artist promotion, selection and retail display of artwork
• Planning of seasonal / tactical campaigns and promotional events
• Organizing artists’ workshops and art and craft classes on a monthly basis
• Day-to-day gallery management tasks such as generating sales reports, stock and cash flow management, retail
display and customer service
• Design, maintenance and updates of gallery website and social network pages (Facebook, Twitter, Google+, Pinterest)
• Creation and management of gallery customers database; planning and implementation of digital campaigns and email
• Design, pre-print preparation and distribution of gallery advertising materials (newspaper and magazines ads, gallery
brochure, events flyers, etc)
• Acting as agent on behalf of two artists, I successfully negotiated their representation by three other galleries,
including one solo exhibition

Part-time photography adviser for a leading global brand (Canon) for their high-end customer and professional ranges of
cameras and photography equipment. Role included establishing and maintaining regular communications with local
retailers (Jessops, John Lewis, PC World, Comet, Curry’s), store staff training and customer relations. The most important
part of the role was brand management on a consumer level and often included helping customers overcome general
misconceptions about the brand. This flexible role was a perfect fit to my passion for photography and ideally suited for my
hours at the university. My biggest achievement was scoring 100% on a mystery shopper programme

Secured new media contracts USD 360, 000 in the first year and USD 1.5m projected over the next three years
• Acquired new promotional event contracts and successfully managed new consumer promotions projects, e.g.
developed and implemented the Abbott Laboratories event, the Colgate KSA dentists’ promotion and project-managed
the Novartis Consumer Health Nicotinell promotion
• Successfully managed existing clients’ accounts ensuring repeat business by introducing new media and promotional
projects (Unilever Middle East, Arla Foods Denmark, Kellogg’s, Wyeth Food, Gillette, Wataniya Telecom, Kraft Foods,
Visa, Abbott Laboratories)
• Expanded media portfolio by creating new services and new media packages to appeal to a wider client base
• Supervised workshop personnel in order to ensure successful preparation, installation and maintenance of in-store
signage (shelf headers, shopping trolley ads, category banners, floor graphics)
• Project-managed promotional campaigns inclusive of pre-selecting, training and supervising promotional personnel
based on brand / client requirements for each separate campaign

Extended agency services from BTL (Below the Line) to TTL (Through the Line)
• Re-launched Dairy Queen® in Kuwait and planned the DQ® Advertising & Communications Manual together with the
DQ® International and US teams
• Participated in the creation of Numi Tea House, based on the Numi Teas concept; launched the first Numi Tea House
in Kuwait, including opening event and integrated marketing communications campaign
• New business development - proactively and tactically broadened the agency accounts portfolio
• Initiation of clients’ projects from scratch
• Provided continuous project supervision from planning to implementation
• Prepared creative briefs and participated in the creative process from idea generation through final stages
• Media planning and buying; monitored of competitors media activities and generations of monthly market intelligence
reports

Communicating with clients
Communicating with Art Department regarding campaign briefs and following up on artwork execution
Preparation and implementation of promotional and media plans in consideration of the company marketing goals
Project coordination
Preparation of sales forecasts, client profitability and evaluation reports
Subcontracting third party suppliers