Reham Abdel fatah

Marketing Research Supervisor at Nahdet Misr Group

• Egypt - Cairo
• My current job since August 2016

o Market Research Reporting (Quantitative and Qualitative Researches).
o Design survey questionnaires.
o Conducting in-depth data analysis using traditional and advanced methods (SPSS).
o Measure and assess customer satisfaction using SPSS Program.
o Collect and analyze data on customer demographics, preferences, needs, and consumer behavior to identify
o Market Intelligence (The analysis of competitors Studies).
o SWOT & PEST & Marketing Mix (4 p's) Analysis.

Senior Marketing Research at INCOME Marketing

• Egypt - Cairo
• July 2015 to July 2016

o Marketing feasibility studies.
o Preparation of marketing plans.
o Preparation of marketing Strategy (Ansoff Matrix …. etc).
o Preparation of performance evaluation and marketing mix studies.
o The analysis of competitors Studies
o SWOT & PEST & Marketing Mix (4 p's) Analysis.
o Collect and analyze data on customer demographics, preferences, needs, and consumer behavior to identify
o Potential markets and factors affecting product demand.
o Preparation economic reports.
o Analysis of the component sectors of economic activity.
o Search for economic information and statistical data.
o Estimating Demand and Supply and Marketing gap.
o Design survey questionnaires.
o Develop research project proposals.
o Measure and assess customer satisfaction.
o Evaluating Marketing Mix (4 p's).
o Conducting in-depth data analysis using traditional and advanced methods (SPSS).

Economic Research Department Supervisor at INCOME Marketing

• Egypt - Cairo
• July 2014 to July 2015

Market research at INCOME Marketing

• Egypt - Cairo
• July 2013 to July 2014

Economic Researcher Analyst at INCOME Marketing

• Egypt - Cairo
• October 2011 to July 2013