Digital Engagement Manager
Nissan Middle East
Total years of experience :14 years, 1 Months
Head Nissan Middle East Social Media Platforms
Lead soley the transition of Social media from Corporate relations to Marketing
Maintain number one position in social sentiment and share of voice
Develop effective Social Always On social content strategy Introduce “Always On” paid media strategy
Monitor performance and optimize
Pilot first Nissan outreach program in Saudi Arabia via branded content
Deploy a 360 integrated agency as Nissan United
Identify and develop relationships with content creators
Continue to drive digital innovation and build internal digital capabilities
Establish dealer governance and asset centralization
Integrate social learnings to sales and project managers for increased efficiency
Collaborate with PR department to amplify launches and events online
Launch successful campaigns with over 40 million views
Drive the digital transformation project mapping, development, and implementation for the End to End digital customer journey
Launch Nissan Middle East Social Media Account
Identify and benchmark social media Key Performance Indicators (KPI)
Develop public relations communication strategy
Liaise with dealers for integrated communication plan to enhance efficiency
Analyse monthly reports and monitor competitors to enhance performance
Build relations with local and regional media
Organize media events and launches
Oversaw launch of 25 events across the Middle East
Drive internal communications through development of employee engagement programs to improve motivation
Handle multinational accounts such as BlackBerry, Kellogg’s, Bel and Friesland Campina.
Develop communication strategies and saw through campaign implementation
Conduct after launch surveys
