Senior Manager Online Sales (Southeast Europe, Africa and Middle East/Pakistan)
Lufthansa German Airlines
مجموع سنوات الخبرة :20 years, 8 أشهر
I’m a part of the Lufthansa online sales core team in Frankfurt, and report to the Head of Online & Mobile Sales. My main tasks include: \n- Driving online and mobile sales through regional managers in 24 countries and making sure that the area targets for all KPIs are on track \n- Negotiating internal online sales budgets for all markets \n- Effective revenue management and inventory steering for the online channel \n- Coordinating B2C marketing and sales promotion activities throughout the area; conceptualizing and launching innovative marketing concepts and introducing Social Media \n- Website quality assurance in terms of content accuracy, relevance and attractiveness \n- Implementing effective search engine marketing (SEM) and optimization (SEO) \n- Implement affiliate marketing and re-marketing/re-targeting for the area \n- Newsletter activities and customer database enhancement. \n \nMy additional responsibilities include customer intelligence measures within the area, Channel cost management and analysis; and B2B loyalty and incentive strategy. \n \nProjects & Achievements: \n- Currently working on implementing a new language concept on the Lufthansa website \n- Integrated new payment options in the online booking process for MEA countries \n- Selected in 2009, 2010 and 2013 in the “High Achiever” program of Lufthansa \n- Increased online and mobile sales volume and revenue by 300% from 2009 to 2012
Key Responsibilities:
Region-wide business development analysis and reporting
In-charge of BARACUDA ( Marketing Intelligence ) toolbox for working with various customer data scanners for UAE, Oman, Qatar, Kuwait and Pakistan
Gate-keeper for budgets and incentive programs within the region
Support and backup for pricing, marketing communication and online sales
Key Responsibilities:
Business development analysis and reporting (Sales & Revenue reporting, Point of Booking Monitoring, Competitive Analysis, Business Intelligence Unit)
Market Strategy Workshops: Providing figures and analysis for all markets and coordinating overall input / deadlines
Identification of sales opportunities across all channels and communication thereof ( Lexis Nexis, Sales Lead Processing )
Structural, Promotional, Corporate, Ad-hoc and SOTO Pricing for UAE, Oman, Qatar, Bahrain and Pakistan.
Implementation and constant evaluation of flight steering strategies
Agency and corporate contract planning, execution and monitoring
Key Responsibilities:
Marketing Communications
E-Marketing
Development and implementation of marketing plans
Fare Audit & Market Analysis
Tracking & reporting periodic sales tasks
Key Responsibilities:
Development and implementation of advertising campaigns.
Devising and maintaining budgets.
Negotiating costs and conditions with key clients.
Suggesting new and innovative business development ideas.
Analysed the latest promotional campaigns and prepared comprehensive reports.
Studied the distribution network and provided recommendations for improvement.
Analysed internal reports on Ex-factory and In-market sales.
Prepared a comprehensive report on the promotional material and detailing to doctors.
Accompanied sales personnel on sales calls.
Assisted the business support manager in preparing quarterly budgets.
3.2 G.P.A Term Projects: Campaign to re-launch Camay soap Advertising campaign for Slazenger Services analysis of Pakistan International Airline KEY COURSES TAKEN(Selected): Sales Management, Strategic Marketing, Services Marketing, Marketing Management, Brand Management, Advertising.
3.07 G.P.A Term Projects: Pakistani exports to the European Union Marketing strategies for Sunsilk shampoo Marketing program to launch a new brand of purified drinking water. Term Finance Certificates Total Quality Management