Reina Ezzeddine, Marketing And Sales Manager

Reina Ezzeddine

Marketing And Sales Manager

Welbilt Inc

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Baccalauréat, banking and finance
Expérience
12 years, 9 Mois

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Expériences professionnelles

Total des années d'expérience :12 years, 9 Mois

Marketing And Sales Manager à Welbilt Inc
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis septembre 2019

Develop and implement the organization's social media strategy, including marketing plans that leverage social media outlets for the Middle East region.
Implement new social media plan on various platforms.
Identify, develop, and evaluate marketing strategy, based on objectives, market characteristics, and cost &markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and
development appropriations, return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products locally and
internationally.
Develop press release and content for public relations and advertising agencies

Assistant Manager à MASHREQ BANK
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis février 2017

Handling from A-to-Z the Mashreq Neo project - the first digital bank in GCC
Duties handled include managing staff, managing Neo fulfillment applications, customer service, service quality, retention, marketing, delivery, reporting, operations etc…
Responsible for the growth of electronic channels selling capability, electronic marketing and electronic innovation for the bank
Build and introduce end-to-end sales capabilities across all the bank electronic channels (MOL, Snapp, ATM) and social platforms (Facebook, Twitter, Instagram)
Introduce ecommerce solutions on the website
Build and introduce cross sales campaigns on an E2E model
Develop Non Mashreq Customer access to all e-channels for e-selling
Integrate an e-commerce portal onto mobile banking application
Develop e-forms to cover the entire bank products
Integrate the SMS channel for instant solution based sales
Expand the electronic forms implementation to all front line units of the bank

Marketing Manager à Welbilt Inc
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis janvier 2019

Marketing Manager and Administration Manager:
-Handling Budget of 200k
-Handling social media campaigns
-Handling PR
-Handling Online and Offline Marketing
-Organizing events
-All office management queries
-Vendor identification and processing
-External agency

Senior Sales and Service Officer à MASHREQ BANK
  • Émirats Arabes Unis - Dubaï
  • mars 2015 à février 2017

Awarded employee of the month 3 times
Achieved 120 % of my YTD KPI’s and KPA’s
Contributed to achievement of goals based on the Key Performance Indicators in the Branch
Supported and coached new staff to facilitate their assimilation in the MB family
Delivered exceptional customer service by being imaginative and creative
Worked proactively towards satisfying the needs of the customers through REAC (CM Software)
Profiled and studied new customer needs and worked on retaining existing ones
Improved service levels at the branches
Took ownership of customer complaint resolution

Consultant à Industrial Kingdom
  • Liban - Tripoli
  • juillet 2013 à février 2015

Advised the company on best human capital management practices
Helped strategically integrate effective HR processes and practices into their daily operations
Performed internal reviews and audit of current systems and policies and quality assurance checks
Delivered surveys to employees
Matched job seekers to positions
Ensured business practices are in accordance with human resource policies and Lebanese labour law
Arranged trainings for managers and employees
Provided company with updated salary and job description information and compare them to the market
Helped implement applicant/employee tracking systems (ATS, ETS)

Sales ,Customer Service, Assistant Service Quality à Standard Chartered Bank
  • Liban - Beyrouth
  • août 2011 à juin 2013

Engaged in cross selling various products completing the selling procedure and follow up along with achieving monthly targets.
adding up concerned in all customer queries solving and taking actions, assisting service quality to customers getting feedback, surveying and trying to implement new marketing strategies.
Achieved 100% more than monthly sales targets assigned by the bank for various products and services
Cross-sold new product and service opportunities.
Identified sales prospects and did business development activities in the geography assigned
Followed up on new leads and referrals to generate business
Ensured customer satisfaction and resolved customer queries / issues in a timely manner
Maintained periodic status reports, including daily activity report and calls/follow-ups

Éducation

Baccalauréat, banking and finance
  • à Lebanese American University
  • juin 2011

Specialties & Skills

MS Office Automation
Microsoft Office
MS word excel power point
Sales Management
Customer Service
negotiation
Communication

Langues

Anglais
Expert
Arabe
Langue Maternelle
Français
Moyen

Adhésions

Lebanese Red Cross
  • assistant safety controller, Board member
  • January 2008

Formation et Diplômes

International introducation to Investments and Securities (Certificat)
Date de la formation:
May 2011
Valide jusqu'à:
September 2011
Chartered Financial Analyst (Certificat)
Date de la formation:
January 2013
Valide jusqu'à:
April 2013