Rema Khalil

Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
Implement national sales programs by developing field sales action plans.
Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
Establish and adjusts selling prices by monitoring costs, competition, supply and demand.
Maintain national sales staff by recruiting, selecting, orienting, training and appraising job results of employees.
Maintain proper CRM procedures, databases and campaigns jointly with the Marketing department.

Supervision and liaison in co-operation with the Operations Manager of daily operations and workflow of ongoing functions including defining and delivering reports, deployment of Palace members to monitor/assist, training, technical assistance, help desk Direct completion of projects/tasks within estimated timeframes and budget constraints.
Facilitate forecasting process - drive delivery of information to management and other departments concerned.
Assist and facilitate commission reporting and related issues.
Assist in improving the overall quality and communication of data and other reports through frequent reviews of accounts and opportunities with extreme accuracy and timeliness.
Controlling of the costs and accomplishment of the given budgets in absence of the Director of Sales C&B
Creation of Forecasts in absence of the Director of Sales C&B
Assist in annual budget planning process and regularly monitors department revenues and expenditures.
Assist in creation of new rate structures for Daily Delegate Rates, room rent and F&B Revenues with the F&B Director.
Agreement and calculation of more annual new investments for Conference rooms in collaboration with the Director of Sales C&B, Operations Manager and the F&B Director.
Creation and updating of the Conference Portfolios in collaboration along with the Director of Sales C&B.
Assist and participates in the development of operating goals and objectives for the department, recommends, implements and administers methods and procedures to enhance operations.
Plan and manage relevant reporting of management and financial information for the C&B department.
Contributing to strategic planning and development as a member of executive team.
Attendance of weekly Meetings
Participation of relevant Department Meetings in absence of DOS C&B
Assist in daily communication with Banquet Operation to review the daily guidelines for continuous Conference improvement process
Liaise with other department heads so as to understand all necessary aspects and needs of Conference Centre development, and to ensure they all are fully informed of C&B objectives, purposes and achievements

Responsible for selling the three Hilton Hotels in Abu Dhabi, supporting the Director of Sales in all aspects of his role with particular emphasis on motivating the team and building synergy with all departments
Looking after the top corporate accounts in all aspects. Managing contacts with key clients
Looking after the top international accounts including incentive and corporate groups.
Forecasting, creating and implementing action and sales activity plans for all areas in the hotel including Food & Beverage and Conference & Events
Management of incentive system including setting of individual and team targets
Involved in drawing the marketing plans of the hotel and aid the DBD and DOS budgeting
Setting up of corporate and leisure rates, packages and offers. Ensuring that the sales team follows contractual and strategic sales paths. Monitoring Sales results
Monitoring offers for groups and special events
Planning and representation the hotel in sales trips and exhibitions, trade fairs and road shows
Responsible for the day-to-day activities of the sales team, appraisals, creation of development plans and coaching
Support Director of Sales with recruitment and selection process
Conducting site inspections

Achievements:
Successfully increased Average Room Rate for Corporate Segment by 36% from Jan-Dec 2009 vs. previous year.
Achieved net room revenue of just over 5 Million USD in the year 2009.
Supported Director of Business Development / Director of Sales with the development of a dynamic sales team
Supported Director of Sales with training, development, coaching and recruiting of sales personnel. The Abu Dhabi sales team is considered as the best in the Arabian Peninsula where one of our team members won the sales person of the year for 2009 (Arabian Peninsula).

Administer the Sales office (recruitment, briefings, training, orientation, reports, targets, etc)
Responsible to achieve Occupancy and ARR projected in the budget
Responsible for setting daily rates for Reservations and websites (Revenue and Yield Management)
depending on occupancy and demand
Periodically evaluate and analyse all competitive conditions of other hotels
Represent and participate in trade and industry exhibitions
Identify and develop new markets
Attend daily meetings (Head of Department, Credit, P&L, Revenue, Forecast, etc)
Prepare Monthly Sales Reports to be submitted to General Manager and Regional Office
Report directly to General Manager

In charge of MICE & Pharmaceutical Segment
Secure and maintain key accounts
Developed production of slow (key prospect) accounts
Enticed new clients from major competitors to tangible financial effect
Continue to build on excellent client relationships
Always keen to pursue new business for the company
Sales trips to secure international business
Budgeting

Achieved net room revenue of just under 3 Million USD in the year 2005.
In charge of residential meetings
Secure and maintain key accounts
Developed production of slow (key prospect) accounts
Enticed new clients from major competitors to tangible financial effect
Continue to build on excellent client relationships
Always keen to pursue new business for the company

Part of the hotel inauguration team.
In charge of all Leisure Corporate and Government accounts.
Set up the budget parameters.
Placed in charge of all PR related issues.

Very active in the market
Secure & maintain Key Accounts
Hunted new accounts from the competition
Expand my client’s database and create more awareness and loyal accounts.
Established an excellent relation with my clients on a very personal level.
Always looking for new leads to expand my database in order to generate more revenue