Marketing Manager
ZADD
Total years of experience :13 years, 6 Months
Overseeing the social media marketing strategy for of ZADD Holding sister companies (Facebook, Instagram, Google search ads and Google display ads).
• Organise lead and demand generation activities and campaigns.
• Managing online brand and product campaigns to raise brand awareness.
• Improving the usability, design, content and conversion of the company website.
• Planning and monitoring budget of all digital marketing campaigns.
• Use Google Analytics, Google AdWords, and other relevant sites.
• Develop a website traffic plan and create goals and benchmarks to meet.
• Generate monthly reports on marketing campaign’s performance.
• Working with SEO specialists to maximise traffic, improve search engine page
rankings and generate more leads.
• Coordinate with marketing agency for the development of marketing material
(collateral).
• Website content development.
Developing the marketing strategy for the company in line with company objectives.
• Managing all marketing aspects for the company and activities within the marketing department.
• Co-ordinating marketing campaigns with sales activities.
• Overall responsibility for brand management and corporate identity.
• Monitor and report on effectiveness of marketing communications.
• Preparing online and print marketing campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Planning and implementing promotional campaigns.
• Creating a wide range of different marketing materials.
• Working closely with design personnel/agencies.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Website and content development.
• Running effective Google AdWords campaign
• Google Analytics for performance reporting and traffic tracking
• Website and content Development
• Designing creative and effective marketing plans
• Ensure marketing activities are run within the set budget
• Measure and report performance of marketing campaigns
• Evaluate the success of marketing plans taking corrective measures accordingly
• CRM integration
• Social Media Management
• Marketing campaign management from conception through to completion
• Marketing in both English and Arabic
• Campaign performance tracking and analysis
• Media planning and buying for online, offline, though agency and direct
• Coordinate website/online/offline/direct/email marketing and advertising.
• Manage production of marketing materials, including brochures, flyers and posters
• Coordinate PR coverage with PR agency
• Events organizing from A to Z
• Preparing monthly and quarterly newsletters
• Work with graphic designer on various advertising/marketing literature, advertorial and exhibition stands
3.36 out of 4 GPA
85.4 out of 100 percentage