Managing Director
Elev8 Consulting Pte. Ltd
Total years of experience :28 years, 6 Months
Managed sales and delivery of operational value realization with B2B and B2C clients. Shaped and drove material business cases to effect significant client transformations. Built trusted advisor relationships by understanding client needs and bringing best strategic solutions to address most critical business issues.
• Improved and strengthened client business plans and brand presence.
• Achieved profitable growth and delivered on company’s revenue and growth
Managed full P&L responsibility of Singapore and Brunei. Pro-actively sold products and services to prospects in support of company objectives. Maintained cross-functional collaborative relationships to help nurture, cultivate and sustain new business opportunities.
• Achieved growth in the mature Singapore market by +12% in 2013 at Western Union; reversed decline
• Championed new e-commerce product solutions (mobile money transfer, online, e-payment, direct-to-bank) in Asia Pacific markets; increased customer base by 20% and market value share of +5% in ’12-‘14.
• Created a holistic business approach; tailoring solutions align with systems, services and consumer touchpoints
Prospected and Expanded agent network via new sign-ups and organic growth of existing agents. Built strategy and execution of transactions and revenue generation. Establised strong agent relationship to construct and nurture engagements with key clients. Managed budget for global & regional cooperations and worked on ROI.
• Achieved +20% sales growth via effective agent / distributor management programs at Western Union.
• Improved further strong relationships with agents; resulting in +25% increase in share of business contribution
• Increased market share in Middle East for Pacific & SEA region, up 500 basis pts.
• Pioneered Asia Pacific “gifting” campaign (+20%) via merchandising, PR and digital channels
• Improved and strengthened market leadership of Pacific & SEA region worldwide by 500 basis points
• Initiated the Asia Pacific “gifting” campaign in 2010, resulting in 20% growth in Q4
Actively increased revenue by meeting growth metrics. Drove value shares and sales to generate incremental income, responding to leads and self-generating opportunities through research. Delivered first class customer relationship in partnership with re with key agents and customers.
• Initiated a global integrated marketing campaign that grew total revenue by 60%.
• Improved and simplified marketing messages for consumers to become more amenable to products.
• Exceeded business targets of WU Philippines by +45% despite economic crisis; gained 4% share points.
Managed marketing and business development for 5 categories (cheese, snacks) with full P&L responsibility. Achieved category growth via increased market penetration and brand awareness. Provided goal clarity to team, carried out timely review process, provided prompt feedback, motivated team with individual career planning.
• Increased total cheese category growth by +16% in 2007 by re-framing category to total bread-fill.
• Initiated robust new product introductions aligning with market trends; increased share from 52% to 59%
Synthetized actionable insights on strategic customers segments to build an acquisition strategy and increase total Nestle brand presence. Translated lead generation strategy into actionable points, retaining existing consumers and acquiring new ones.
• Managed the business planning and execution of all brand activation including innovative sampling efforts.
• Initiated brand management discipline by developing and implementing marketing guidelines.
• Created & executed the first-ever Nestle Corporate Health & Wellness Campaign
• Revised the MILO sports clinic program by integrating interactive sampling and info drive
• Led the Commercial Business Excellence team, resulting in seamless SAP implementation
* Instituted the brand management best practices
* Co-manage the budgets of all brands
Maintained full P&L responsibility and managed NIDO portfolio, defining brand strategy, key positioning and key messages for brand communication.
• Launched NIDO FORTIFIED in 2001 and grabbed category leadership in first year (+32% value shares).
• Achieved growth of total NIDO revenue (+20%) by asserting leadership via the “Drink NIDO before Bedtime” campaign
• Increased NIDO FORTIFIED revenue by 100% second year with the “Age one” campaign.
* Increased milk consumption before bedtime from 0% to +9% (Brand Health Tracking)
Developed brand strategic plan. Collaborated with markets and regions to validate forecasts.
• Increased market share of bulk ice cream from 45% to 58% in 1999, regaining market leadership
• Launched around 40 new single-served products and new flavors
Studies the new concepts and theories of marketing in the global context. Learn best practices sharing from colleagues and classmates who are from different countries, nationalities and background. Able to cope with the challenges with 2-4 case studies every week and a final project at the end of each module.
Graduated with honours (Cum Laude) BSBAA is a double degree course which qualifies you to take the CPA board licensure exam. The program is very strong in finance, marketing and management. 20% only of those who started the course graduated because of the high standard the University implements.