FIlm & Content Producer
Insignia Worldwide
Total years of experience :13 years, 7 Months
Video Editor and Content Creation
Write and present cohesive and persuasive scripts that translate to film content
Worked on several Ad films and Mood films for the clients that were broadcasted in various platforms like TV, social
media and their various marketing platforms.
Helping to elevate the agency’s creative product
Help the creative team improve efficiency
Collaborate with and support the creative team to meet the Agency’s commercial objectives
Support the Head of Creative in meeting the monthly revenue targets
Introduce initiatives that increase communication and dialogue across departments to enhance
creative output
Key Clients:
• Dubai customs
• Confident group
• Chemmannur Jewellery
• Parco Hyper market
• Maayavi Dance Academy
Key Projects to Credit:
• Designed video for award function for Dubai custom event
• Worked on scripting, story boarding, designing of TV & Radio Chemmannur Jeweller, Parco Hypermarket,
• Performed media plan and media release for clients
Highlights:
• Delivered effective cross-platform visual solutions including print, digital, social, and video assets that drive consumer engagement across all events of company.
• Created work that is thought provoking, and worked as a script writer, story board artist and design development.
Key Responsibilities:
• Handling projects from concept to completion, guiding their day-to-day execution, and rotated within the company across in various levels as video Editor, Illustration Artist, and Graphic designer.
• Aligning creative with client strategy, user experience and technology; accordingly developing scripts for radio commercials, television commercials and youtube ads.
• Liaising with corporate heads and clients on a regular basis, participating in creative presentations to clients—effectively representing concepts and solutions to influence sell-through to clients.
• Developing creative communications in support of assigned businesses; planning media activities like road shows, mall promotions, ad campaigns for clients as well as overseeing the media releases on various platforms like TV, Radio and Newspaper.
• Ensuring high levels of quality of output and productivity, providing innovative ideas and creative content that achieves business results by keeping up industry trends, customer preferences and evolving technological advancements.
• Setting priorities and driving project deliverables to targeted, timely completion. Maintaining existing clients, sourcing new campaigns to reach out to new audience.
• Providing strategic inputs in handling new product launches in best possible way that engage consumers by creating compelling stories and experiences that attract and resonate across an ever-evolving landscape.
• Developing teasers and ad campaigns, as well as designing brochures, flyers, back drops for various events of the company.
• Playing a key leadership role to shape new opportunities for Ambient— be it expanding current client relationships or forging new ones.
• Designing videos for events that was played in the screens, as well as played across each segments.
Key Projects to Credit:
• Developed concepts and campaigns for their launch of a new restaurant - venturing into organic food and products.
• Played a pivotal role in designing campaigns that made learning interesting through art for an educational Academy - Brainstars
Highlights;
• Founded the company and served as a Concept developer, Script writer, Story board artist, developing needs assessment, scope of project and cost models for creative services and contributing to managing P&L of the company.
Key Responsibilities:
• Drove, oversaw, and provided thought leadership in the assessment of existing creative projects for usefulness, usability, visual design, content, and branding.
• Developed and maintained relationships with key client stakeholders; managed client involvement in research and lead client presentations to create new business opportunities built on prospective business ideas.
• Identified opportunities to create business value and improve the user experience, and devised best possible ways to reach to people with the available budget.
• Oversaw the development of user scenarios, ensured they respond to key user needs and illustrate key business opportunities.
• Estimated, planed, and lead all creative work in the development of a quality solution for small-to-medium size projects.
Key Projects to Credit:
• Handled an assignment as product photographer for Ministry of Human resource Project - D’source to create Digital-learning Environment for Design.
• Served as a Script writer, Story board artist, Asst.Director and Editor on “Pyaas”; a short film that got selected for screening in Kerala’s IDSFFK 2012.
Key Responsibilities:
• Developed and designed new creative concepts for various projects of Students and assisted in finalizing concepts, and production of their projects.
• Participated in the design process involving knowledge gathering, analysis, discovery, and conceptualization resulting in a problem solving activity and leading to experiential learning.
• Worked with senior designers and concept developers to create new ideas within the framework of budget/time.
• Interpreted, translated, and developed themes, concepts, and messages into creative, appealing, and accurate visual materials. Determined the best visual approach to communicate information/content to the specific target audience within given budgetary and time constraints.
• Extensively worked with Alumnus on Film Projects- Ideating, Editing and script writing and participated in critiques, presentations, training, and design field trips to keep pace with the new and enhanced Industrial Design, Visual Communication, Interaction Design, Animation, etc.
• Researched and participated in projects, sponsored by the industry, ministry and other organizations.
Responsibilities
• Worked on film animating characters using Maya Character Animator, developed story for the fictional characters, Appu & Ammu.
• Brought characters and the creative world to life, and filled them with action and emotion.
• Demonstrated technical skills and ability to solve problem that come in handy while working closely with small team to develop the technology that supports your creations.
• Visually translated complex, abstract concepts to audiences of diverse backgrounds by creatively working on Script and story boards.
• Recommend the best approach to complete a task and trained team members and further assuring productivity in the end result.
• Delivered proficiency in illustration, modeling, texturing, animation, or concept drawing and the desire to learn and ensured to deliver the final product on time.
Other Relevant Experience:
• 2009 - 2010: Freelance, Caricature Artist - various events hosted by Allen Solly, Accenture, IBM
Accolades Received: • Secured the 50th Rank in all India CEED exam for Master of design, IIT Bombay. • Won 1st prize for Best Short Film in Inter College Competition held in MES college in Kerala. • Selected as captain of school football team that was runners up in CBSE (District level). • Served as a member of Volleyball Team that won the All Kerala CBSE Volleyball Championship. • Bagged the 1st prize for creative drawing in all Kerala CBSE inter school festival
