Deputy Manager Marketing and Projects
Panworld Education
Total years of experience :6 years, 1 Months
Panworld Education, Sharjah, UAE
Strategic Planning: Develop and execute marketing
strategies for K12, higher education, vocational education,
corporate, and ministry demographics.
Campaign Management: Plan and oversee marketing
campaigns across digital, social media, and traditional
channels for maximum impact.
Brand Management: Ensure brand consistency and
enhancement through messaging, visual identity, and
online presence.
Content Creation: Collaborate to create compelling
marketing materials aligned with brand guidelines and
industry trends.
Market Research: Conduct research to identify
opportunities and monitor industry and competitor trends.
Lead Generation: Implement strategies to nurture
prospects and convert them into customers.
Analytics and Reporting: Use analytics tools to measure
campaign performance and provide insights to leadership.
Event Planning & Execution: Oversee all aspects of event
planning, from vendor selection to post-event analysis.
Website and E-commerce: Revamp the company website
and launched 3 e-commerce platforms, ensuring seamless
integration.
Cross-functional Collaboration: Work with sales, product,
and support teams to align marketing with business
objectives.
Budget Management: Optimize marketing budget for
maximum ROI.
Manage and execute marketing campaigns across various channels (digital, social media, email marketing, etc.) to maximize reach and impact. Create high-quality marketing materials (e.g., brochures, case studies, landing page, proposals, web content, social media posts) aligned with brand guidelines and industry best practices. Generate leads through targeted initiatives such as content marketing, lead magnets, and landing pages. Utilize marketing automation tools to nurture leads and track campaign performance. Planning and executing marketing events- product launches, Internal events, conferences, and tradeshows, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral. Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed,
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