Email Specialist
Trafilea
Total years of experience :6 years, 6 Months
• Testing, scheduling, deployment and A/B Testing of email using Klaviyo
• Coordinating and briefing the campaign requirements to creative and tech team to develop campaigns successfully
• Data Segmentation and deciding on targeting of campaigns (Editorial & Promotions)
• Sending and scheduling the Facebook message using Manychat tool
• Coordinating for the assets for each campaign
• Weekly campaign marketing reports and regularly analyze the performance
• Building the marketing calendar based on the planned campaigns
• Creating the discount coupons and reports in the Shopify
• Setting up nurturing campaigns and automated emails to have a smooth customer lifecycle marketing
• Checking database health, creating static list and uploading of the leads as required
• Cross Functional Collaboration with different stake holders to roll out the editorial and promotional campaign successfully
• Proactively do routine spam check and email deliverability issues
• Assigning task in Asana and responsible to finish the project on the desired time
• Liaise with Marketing Operations for Retail brands communication plans and schedules, registering their request in the calendar
• Scheduling and deployment of email, SMS and Push Notification campaigns on Salesforce Marketing Cloud - Exacttarget
• Coordinating Email hosting with creative team and testing on various email clients whenever needed
• Data segmentation, targeting and uploading data (if data is) for the Email and SMS campaigns (Database Size was approximately 1500 thousand).
• Coordinating with the external vendor and coordinating with marketing operations team for the all cost for SMS and Email
• Chasing marketing operation team for the assets needed for the campaign
• Creating the email reports for the internal circulation and to find the campaign performance
• Creating RSVP link and updating landing page using content management system (Sitefinity)
• Coordinate with the loyalty teams with regards to loyalty campaigns. Sending out the monthly points statement, welcome emails, anniversary mails, Monthly targeted loyalty campaigns
• Briefing of web and creative content requirements with the Creative web team to ensure deliverables are designed and developed as per requirement
• Test and optimize campaigns using analytics and A/B testing to improve efficiency
• Maintaining and executing the campaign based on the allocated budget. Coordinating with Finance for raising LPO and providing cost to brands
• Cross Team Training of the process as per the requirement
•Experience with CRM Salesforce and Marketo for below activities
•Maintain and enhance in-house database/list used for assisting sales, inside sales and marketing purposes
•Perform research on leads (names, titles, demographics) for data enrichment for sales -using Insideview, Rainking, Manta, LinkedIn, ZoomInfo, Data.com & Hoovers
•Cleaning up the data, Data extraction and uploading into system by Marketo software and Dataloader
•Analyze and create advanced reports for executives along various dimensions to measure progress (regular weekly, monthly, quarterly reports)
•Running reports for ROI for Campaigns generated through leads
•Responsible for list management for global email campaigns and execution of email campaigns.
•Responsible for Database hygiene (de-duping, importing new data, etc.)
•Responsible for deleting members from the database and unsubscribe the leads
•Having knowledge of setting program for webinars and other assets in Marketo for automating the marketing activities
•Responsible for creation of smart campaigns in Marketo for mass filling of data and correction of the discrepancies caused due to bulk uploading
•Editing of landing pages and mailers in Marketo
•Reports Creation for finding the discrepancies and Campaign Creation in Salesforce
•Supporting in the events hosted by the company for its smooth and effective management and bringing those data into the CRM
•Keeping up to date knowledge of the events hosted in India by Collabnet and follow up regarding the same with the sales team and the registrants
Dual Specialization in Marketing and Human resource