Marketing / Alliances / Relationship Manager Assistant Vice President
Mashreq
مجموع سنوات الخبرة :20 years, 4 أشهر
Marketing / Alliances / Relationship Manager
Assistant Vice President - Mashreq Nov, 2011 - Till Date
In the capacity of Marketing/Alliances/ Relationship manager, my job responsibilities are very vast and are not limited to the below:
• New Partners on boarding for Banks Retail Marketing program
• Managing current partnerships to ensure no attrition
• Meeting with Partners and understand their needs and look for possible collaboration
• Ensuring Strategic alliances for Private banking and High end Clients
• Managing partners on boarding to ensure that all banking programs are in tact with various propositions
• Look for Cross Sell initiatives and channelize to the right unit for Loans, Cards etc.
• Managing key relationships under hospitality and retail portfolio across UAE
• Ensuring prompt response to all relationships including retailers under the portfolio
• Handling a current portfolio of AED 2.6 billion, growing at a pace of more than 20% per annum
• Handling marketing initiatives across the portfolio including activities ensuring high card spends, Product related tie ups, Tactical campaigns across the year.
• Played a pivotal roles in the launch of Largest Easy Payment Plan and the dining program known as Mashreq Flavors
• Strong negotiation skills to manage partnerships across the product ranges available within the bank
• Strong leadership skills and end to end management of organization tie ups
• Key role while managing all the collection activities for certain programs from the partners
• Implementation of new products within the relationships such as Dynamic Currency Conversion, Salaam Reward program etc
While working in the capacity as a portfolio person, I am responsible for the lifecycle of the cards product, key functional areas are:
• Managing Retail Spends based on portfolio activities, including all spends related campaigns.
• Responsible to play pivotal role in increasing ENR.
• Responsible to increase Activation rates of new and renewal sourcing as part of retention effort.
• Responsible to reduce attrition rates on the current portfolio.
• Increase Customer Loyalty through varied offers.
• To reduce on undelivered cards by changing and implementing new processes.
• Provide assistance to improve on varied processes to increase customer satisfaction.
• Managing overall portfolio on 0% Easy Payment Plan, managing payments, bookings, addition and renewal of current partners.
• Responsible for the redemption of current loyalty program and converting customers on the new program.
• Ensuring communication to all partners and stake holders for the loyalty program updates on timely basis.
My responsibilities, while working in the complaints management department were as follows:
• Handling unstructured and complex complaints for Retail, SME, Gold & Central Bank customer segments.
• Maintain a healthy, proactive and resolution oriented relationship with all interacting units/departments.
• Handling complaints including loans, credit cards, mortgages, account opening and deposits.
• Handling Staff, Central Bank and HNW customers.
• While working as a team leader, I managing a Team of five members.
• Analyzing Root cause of the severe and repeated complaints.
• Managing Mashreq al Islami complaints.
I have worked in the capacity of a Trainee Officer Foreign Trade Department. The job responsibilities were as follows:
• Lodgment of export documents
• Retirement of export documents
• Preparing and submitting challan submission for withholding tax
• Outward and Inward Remittances (SWIFT)
• Submitting Export development surcharge
• Preparing different Certificates incl. proceed realization certificates
• Reporting of daily foreign currency transactions to Treasury
• Weekly and Monthly reports
I was responsible to handle day to day activities, while working in the Skywards department of the prestigious airline. The job includes working at below key functional areas:
• Ensuring complete customer satisfaction while working at the ticketing counter.
• Updating frequent travelers about the program
• Converting travelers to elite club membership
• Investigating and respond directly to the members via mail, fax, and e-mail on their enquiries.
• Processing legal documents required in case of marriage, divorce and deceased members.
• My job was also to be vigilant to detect or identify any fraudulent activity, and bring to the attention of the Supervisor.
I have worked with PIA Call Center in the capacity of a Team Leader and my responsibilities includes the below:
• Responsible for the customer reservations
• Handling queues for delayed flights
• Handling complaint management system
• Managing the Team in a particular shift, maintaining shift scheduling and monitoring daily activity of the team.
• Monitoring calls and ACD to evaluate performance of agents