Rhea Ramaprasad

Indian D2C womens activewear brand.
• Served as Blissclubs sole copywriter for one of the years - owning all creative output across campaigns,
social media, sales communications, product launches, and influencer content.
• Grew the brands Instagram community from 100K to 335K followers in 3 months through strategic content
planning and community-led storytelling.
• Ideated, scripted, and led 6+ integrated 360° brand campaigns end-to-end - from initial concept and story to
shoot direction and final execution across digital, social, OOH, and influencer channels.
• Launched 5 product categories - Activewear, Movewear, Innerwear, Swimwear, and Travelwear - writing all
campaign copy and go-to-market storytelling for each.
• Wrote all sales communications, working closely with the brand team to align on when and how to push
products to the audience for maximum impact.
• Briefed and wrote tailored content for 25+ influencers per month across fitness, lifestyle, and fashion
verticals.
• Collaborated with the brand team on product strategy - understanding consumer appetite and timing.

• Served as lead copywriter on IKEA - the agencys flagship account, delivering campaigns across print, social
media, OOH, billboards, metro ads, and more.
• Contributed to rebranding briefs for IKEA and LEE Jeans, including trend-first social media work for LEE
Jeans that shaped the brands digital direction.
• Wrote product descriptions and campaign copy for Amazon.
• Consistently broke down complex client briefs and transformed them into sharp, creative campaign ideas
across formats.

Secured features in 3 major publications, Opportunities Opportunities including Vogue and MissMalini within
a single month.
• Onboarded and managed 3+ influencers within the first month for client campaigns.

featured in campaigns for Facebook and
Meesho.