MOHAMED Riad Hammouchi

Intertek is the world's leading inspection, verification, testing and certification company operating in over 100 countries with a total revenue: $3 Billion
(2020) .


lead the Agri &food business unit and working with the key sales accounts, Shipper, importer, Exporter of commodities across GCC
and North Africa to deliver Testing, Inspection and Certification in line with current legislation and best practices. Grew revenue of the division by 30% and margin by 2 points in just two years; UAE-QATAR-OMAN: $3, 673MM in 2020/ $5, 254MM in
2021. Significantly improved market share of Agri food by 12% across Middle East by adding 15 new accounts
Management of 2 sales Representative for Agri-foods.
Introduce Stock Monitoring Agreement and FOG (Full Outturn Guarantee) services for the first time at Intertek Middle East
Develop new clients (Vicentin, Wilmar, Cargill) for vegetable oil perishable items and grain for Intertek Oman
Enhance laboratory capabilities for (UAE, OMAN) and identify potential business opportunities considering Agri-food business and
client’s needs
Drafted and signed a contract of supply with a Non-Profit Organization in Kenya to launch a farmer’s development initiative
Unlocked new markets 2 - IRAQ, YEMEN

Lead the Grocery /Beverage /Opss categories worth $165M in annual sales/6, 422 SKUs. Successfully opened 4 Carrefour hypermarket stores in UAE with the right product assortment and planogram that meet the needs of
most customers. Created and implemented the layout for Organic Food imports from USA, Canada, Australia, Germany, France, and Japan which
increased foot traffic by 17%. Managed projects on Category Management, Assortment Revitalization. Created universes in the store (Coffee World, Baby Universe, Chocolate Universe, Breakfast universe.)
Negotiated with 80 suppliers’ contracts with best cost, rebate percentage, payment term, and return policy. Participate in developing private brand products that has better quality than leading brand but has more than 50% gross profit.(Slat
category;Ready to eat ) and set strategic plans with District Manager by category
Successfully launched aggressive promotions that resulted in increased customer count, transaction size, and initiated impulse
buying (Act Spot)
Managing a team consisting of 3 assistant manager and 30 Carrefour staffs. Develop, negotiate, implement & monitor Customer/Channel Business Plans in alignment with Business Objectives.
Section Manager FMCG
Carrefour
11/2011 - 12/2013,
Responsible for four beauty desks: Shave, Deodorant, Personal wash, worth $10 M in annual sales. Lead the implementation of new concept in the beauty section with the partnership of L’Oréal /Unilever (Make beauty a successful
business for Carrefour). Designed/developed a model for measuring (stock replenishment)
Proven track record in expanding Assortment, inventory planning & driving price leadership, key partnerships, on-time launches, and
monetization. Conduct thorough 4P/360 Analysis Process: Price, Promotion, Placement and Point of Sale (Beauty Category)
Negotiated with 65 suppliers’ contracts with best cost, rebate percentage, payment term, and return policy
Leadership of 20 people ( Supervisors and Carrefour staffs)
Accountable and responsible for the development of sales team via regular on-the-job training and field appraisals

BMCI is a bank based in Morocco. It is a majority-owned subsidiary of the French financial group BNP Paribas.
Managed a lending portfolio consisting of 120 major relationships (Including real estate, Contracting, Textile, Building Materials, Medicare, Automotive)
Conducted spreading of company's financial statements and industry analysis of corporate/commercial customers

Orange is one of three major licensed telecommunications operators in Morocco.
Developing client portfolio: 450K€/year with 120 B2B account
Driving and leading the negotiations with vendors (Nokia, Samsung, LG)