Riad Moustafa

Spearhead the expansion and growth of ALMA GERMAN KITCHEN in the KSA market, directing regional operations and aligning local
business activities with corporate objectives.
Manage a cross-functional team, including regional sales managers and marketing professionals, ensuring cohesive execution of
business strategies and fostering a culture of high performance.
Develop and execute regional business strategies, overseeing budgeting, financial forecasting, and resource allocation to ensure
profitability and sustainable growth.
Direct and implement comprehensive marketing and sales initiatives, enhancing brand awareness and customer engagement through
targeted campaigns and strategic partnerships.
Lead the successful launch of 12 new showrooms across multiple cities in KSA, managing all phases from site selection and
development to operational integration, contributing to significant revenue growth.
Oversee the strategic planning of future showroom expansions, driving a growth strategy aimed at opening 15 additional locations in
key regional markets, while continuously evaluating and optimizing operational performance.

Spearheaded sales operations across the West Region, driving revenue growth and expanding market share through innovative sales
strategies and effective team leadership.
Directed the successful launch and operational setup of new showrooms in Medina and Khamis Mushait, overseeing all aspects from
site selection to final kitchen sales, ensuring efficient execution and profitable outcomes.
Led the recruitment, training, and development of a high-performing sales team, fostering an environment of continuous learning to
elevate sales and technical expertise, especially for new team members.
Conducted comprehensive market analysis, identifying key trends and competitor activities to adjust sales strategies and maximize
market penetration, while boosting brand presence and attracting new clientele.
Collaborated closely with senior management and suppliers to optimize pricing strategies, aligning product offerings with market
demand and ensuring the achievement of financial objectives.
Achieved a significant sales milestone of 10M in 2020, reaching 70% of the companys annual sales target, by implementing targeted
adjustments in sales processes based on customer behavior and market dynamics.

Directed regional sales operations in Riyadh and Jeddah, driving product innovation and process improvements to enhance profitability
and market competitiveness.
Developed and implemented targeted sales strategies, aligning product offerings with market demands to achieve company growth
objectives and optimize customer engagement.
Negotiated and secured strategic partnerships with key vendors, expanding the brands reach and increasing national visibility through
high-value contracts.
Enhanced the companys market presence by managing public relations efforts, ensuring brand alignment with government
regulations and improving consumer awareness.
Provided senior management with data-driven insights, identifying market opportunities and refining business strategies to improve
sales performance and maximize market share.

Managed sales operations across six showrooms in Jeddah and Bahrain, leading a team of 55 staff to consistently exceed performance
targets and improve operational efficiency.
Directed the successful launch of two new stores in Bahrain in 2015, overseeing all phases from development to sales execution,
ensuring smooth integration into the market.
Led staff development programs, promoting seven employees to senior sales roles and three to store manager positions, fostering a
culture of growth and leadership within the team.
Drove a 35% revenue increase, achieving annual sales of 55M in 2015 and 70M in 2016, through strategic sales management and
effective market penetration.
Recognized as the top sales manager in Europe and the Middle East, receiving the Best Iconic Award in London for exceptional sales
achievements and implementing innovative strategies.

Oversaw the successful launch of 9 stores across Saudi Arabia, including locations in Makkah, Riyadh, and Medina, ensuring seamless
integration into the market.
Led the recruitment and training of sales teams, developing tailored plans to enhance performance and align with company objectives.
Managed the operational success of 9 stores over two years, ensuring efficient management and high-performance standards across
all locations.
Conducted competitive analysis to assess retail strategies and project costs, informing pricing and sales approaches to optimize
profitability.
Coordinated and managed the arrangement and stocking of department displays, ensuring an attractive and organized retail
environment to boost customer experience and sales.