Business Development Manager
HOLISTIC VISION DIGITAL MARKETING SOLUTIONS U.A.E
Total years of experience :18 years, 8 Months
• Develop and execute strategies to generate new business leads. Target potential clients in different market segments, negotiating and converting leads into long-term partnerships. Closing tens of clients each quarter.
• Follow up on proposals sent and negotiate where needed to close the sales deal, achieving a 15% increase in annual revenue through effective sales strategies and client acquisition. Grow clients accounts through cross sell/up-sell methods through strong client relationships.
• Develop comprehensive Digital marketing strategies for clients and aligning the content with the related brand voice resulting in a 20% increase in customer engagement and a 15% growth in sales.
• Manage custom digital advertising campaigns to ensure that key objectives are achieved including PPC, display ads, and social media advertising. Enhance the social media, email marketing, and SEO, resulting in a 25% increase in online visibility.
• Analyze market trends and customer feedback to adjust digital marketing strategies.
• Collaborate with cross-functional teams to develop creative content for multiple social media platforms and plan paid social media campaigns with Meta and Google Ads.
• Lead SEO/SEM efforts to increase online visibility and traffic.
• Measure and report on the performance of all digital marketing campaigns.
• Devised and executed a strategy to expand the companys presence in the MENA Zone and aligned the strategy across all GCC markets.
• Expanded the retail/commercial distribution network, on boarding and retaining several partners for the re-export market to KSA, Kuwait, Oman, and Qatar with a sales turnover growth and exceeding the budget by 20%.
• Established and maintained sustainable customer relationships with all customers including all regional distributor directors and their sales teams through transparent collaboration leading to reach all shared goals.
• Maximized revenue growth and market share of KSAs existing distributor by 25% and in the overall GCC region.
• Increased regional and international sales with major channels, in the KSA, GCC, Algeria, and East Africa.
• Leveraged comprehensive market and competitive analysis to optimize the management of key accounts, channels, and distributors, achieving our sales target consecutively.
• Developed marketing and promotional calendar with retailers across several market channels to increase sales.
• Trained and coached all sales teams and representatives in the MENA region and restructured the sales team to improve performance and efficiency in the local UAE market.
• Led the Industrial Division, including 3 sales engineers, with full accountability for the P&L bottom line.
• Designed and executed a direct sales strategy and plan to optimize the turnover of 3 industrial and engineering product lines, exceeding sales goals by over 30% to reach USD 3M.
• Implemented solution-selling strategies for our automatic carwash system, improving the sales process and reducing the installation resulting in a 40% profit increase and record sales in the assigned area.
• Assigned and established reputable dealerships in KSA, Kuwait and UAE, which enhanced market penetration and substantially increased Karchers market share in durable consumer goods markets by 10%.
• Analyzed business performance against sales forecasts and set targets and rebates. Monitored closely all KPIs.
• Collaborated closely with major accounts to optimize inventory levels, created demand plans and adjusted sales forecasts to improve the ROI and working capital.
• Build the annual business plan with our major key accounts in different market channels, improved Karcher brand visibility through joint marketing efforts with our major retailers.
• Negotiated a pivotal deal for selling 125 street vacuum machines to Kuwaits biggest facility management company amid tough competition, earning an award from Karcher Germany.
• Steered the development of our key accounts strategic marketing and advertising plans.
• Managed and maintained excellent relationships with key accounts and improved the retention rate for consequent years by providing enhanced customer service and guidance.
• Spearheaded customer acquisition of one of the biggest companies in Kuwait, the AL Mutawa Group, resulting in a 15% increase in the Agencys profit.
• Collaborated with the creative team to build effective advertising concepts, campaigns and BTL materials.
• Oversaw the timely execution of customers ad campaigns within budget, ensuring utmost client satisfaction.
• Managed daily sales operations, and sales budgets to optimize ROI and accomplish organizational goals.
• Maintained a high stakeholders engagement, managed customer relations, retained a big volume of B2B customers and improved market share by 5%.
• Generated rolling forecasts and tracked and analyzed KPIs to inform strategic decision-making, Contributed in many market research leading to improved service delivery for installation and maintenance.
• Recruited, led, and motivated the sales team to elevate market coverage, increase conversion rates, and surpass KPI targets, resulting in the teams commendation with an internal award.
• Collaborated with other divisions to launch new complementary building materials, worked cross functionally with marketing team to improve our brand position.