rida xafar

Creating and managing all the graphic designs including logos, posters, infographics, videos, reels, websites etc.

Coordinating with graphic designers, videographers, and web developers to create
digital content (posters, reels, videos, website assets).
Assisting in hands-on content creation for social media and marketing campaigns
when required.
Supporting the sales team by designing business proposals and presentations for
potential clients.
Designed the companys full brand identity including logo, business cards,
brochures, and flyers.
Managing the StackCP control panel for creating and maintaining official company
email accounts.

Content Design & Visual Storytelling: Adobe Creative Cloud, Canva
Created 95+ dynamic visual content, including infographics, posters, reels, teasers, and
videos using Adobe Creative Cloud and Canva.
Utilized storytelling techniques to craft engaging campaigns that promoted company
schemes and offers.
Maintained consistent brand messaging and visual identity across all digital materials.

Performance Marketing & Analytics: AdSense, Google Analytics, Mailchimp
Conducted audience analysis via Google Analytics to inform campaign strategies and
improve ROI.
Launched and optimized email marketing initiatives using Mailchimp, tailored to
segmented audiences.
Managed targeted campaigns through AdSense and AdMob to drive high-quality traffic
to client platforms.
Web Development & Graphic Design: WordPress, Adobe Photoshop, Canva
Designed and developed responsive websites using the WordPress platform
Produced all creative assets including logos, infographics, posters, and digital covers
using Adobe Photoshop and Canva.
Offered ongoing design consultation and digital support for brand marketing assets.

Produced high-quality video content, including property tours, client testimonials, and
promotional reels.
Created more than 80 engaging short-form videos, posters, infographics, and reels for
social media platforms like Instagram, Facebook, YouTube Shorts, and Whatsapp.
Edited videos using Adobe Premiere Pro, Final Cut Pro, and Capcut, incorporating smooth
transitions and dynamic effects.
Optimized videos for social media engagement, implementing trending audio, captions,
and call-to-action strategies.

Scripted and edited 50+ radio programs, ensuring high-quality content production using
Adobe Audition.
Conducted in-depth research and scriptwriting for social awareness campaigns,
storytelling segments, and special broadcasts.
Featured as a guest speaker in 20+ shows, sharing insights on communication
strategies, media trends, and public interest topics.
Developed creative audio content, including promotional spots, voiceovers, and public
service messages.
Coordinated with technical teams and producers to enhance sound quality, optimize
programming schedules, and ensure smooth broadcast operations.
Trained and mentored junior radio hosts and interns, providing guidance on content
development and on-air presentation.
Hosted 72 live and recorded shows, delivering content on diverse topics, engaging
audiences through interactive discussions.