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Rihab Boulares, Head Of Marketing

Rihab Boulares

Head Of Marketing·Aroma 24/7 Qatar

Qatar

Bachelor's degree, Marketing And Distribution

Work experience

Total years of experience: 6 years, 1 months

Head Of Marketing

June 2025 - Present

Aroma 24/7 Qatar

Ar Rayyan, Qatar

June 2025 - Present

Developed and executed the digital marketing strategy to
expand from B2B into B2C
Planned and monitored advertising campaigns to increase
brand awareness and generate leads.
Built and grew digital presence to position Aroma as a premium
brand.
Company industry:
Hospitality & Accomodation

Sales & Marketing Executive

March 2024 - May 2025

Economic Group

Doha, Qatar

March 2024 - May 2025

Revamped Stores layouts and remerchandising projects
Designed and executed new marketing strategy to attract both
tenants and customers
Partnered with influencers to boost brand awareness and reach.
Company industry:
Real Estate

Digital Marketing Specialist

March 2024 - August 2024

Edutest Education Group

Tunis, Tunisia

March 2024 - August 2024

Managed social media accounts
Enhanced website SEO, increasing organic traffic by 20%.
Developed partnerships to earn high quality backlinks
Company industry:
Training & Education Center

E-commerce Manager

January 2022 - January 2024

Drest.tn

Tunis, Tunisia

January 2022 - January 2024

Managed Google ads campaigns, improving CTR by 15%.
Created blogs on fashion and beauty, enhancing SEO and UX.
Optimized products listing, categories, and landing pages.
Improved organic SEO performance through strategic keywords
implementation.
Company industry:
Internet & E-commerce

Account Manager

January 2021 - January 2022

RimExport

Tunis, Tunisia

January 2021 - January 2022

Optimized marketplace accounts (JUMIA, AMAZON) with targeted
campaigns, growing sales by 30%.
Managed daily orders to ensure timely fulfillment and delivery.
Negotiated contracts and pricing with B2B suppliers.
Company industry:
Retail & Wholesale

Social Media Community Manager

March 2021 - September 2021

Topito Voyages

Tunis, Tunisia

March 2021 - September 2021

Designed posts and managed DMs to boost engagement.
Promoted special deals, boosting bookings during peak seasons.
Company industry:
Travel Agency

Insurance counter agent

January 2021 - January 2021

MAE Insurance

Tunis, Tunisia

January 2021 - January 2021

Provided accurate information on insurance plans.
Maintained client records and follow-up schedules.
Process payments received for insurance policies
Company industry:
Call Centers & Customer Care Outsourcing

Customer Service Intern

August 2019 - September 2019

Global Trading & Marketing

Tunis, Tunisia

August 2019 - September 2019

Prospected clients via phone and digital channels
Handled incoming calls and responded to client emails
Company industry:
Trading & Commodity Trading

Sales Intern

June 2017 - August 2017

GTM Distribution

Tunis, Tunisia

June 2017 - August 2017

Followed up on client files and ensured quality after sales service
Prepared reports and presentations for the sales team
Assisted in managing client portfolios and maintaining accurate
records
Company industry:
Retail & Wholesale

Sales & Marketing Intern

July 2016 - September 2016

Naimi Trading

Tunis, Tunisia

July 2016 - September 2016

Assisted customers with inquiries via phone, email, and in-person
Prepared quotations, order confirmations and followed up with
international clients.
Company industry:
Trading & Commodity Trading

Education

ESC Tunis School of Business

July 2021

July 2021

Bachelor's degree, Marketing And Distribution

Tunisia

Skills

Content Design
Expert
Content Design
Expert
Sales
Expert
Sales
Expert
Online Advertising
Expert
Online Advertising
Expert
Digital Marketing
Expert
Digital Marketing
Expert
SEO
Expert
SEO
Expert
CMS
Expert
CMS
Expert
Social media
Expert
Social media
Expert
Design
Intermediate
Design
Intermediate
Communication
Expert
Communication
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Digital advertising
Expert
Digital advertising
Expert
Merchandising
Intermediate
Merchandising
Intermediate
Content creation
Expert
Content creation
Expert
SEO Management
Expert
SEO Management
Expert
Blogging
Intermediate
Blogging
Intermediate
Vendor management
Expert
Vendor management
Expert
Copywriting
Expert
Copywriting
Expert
Social Media Management
Expert
Social Media Management
Expert
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DIGITAL ADVERTISING
Intermediate
DIGITAL ADVERTISING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SALES
Intermediate
SALES
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
VENDOR MANAGEMENT
Intermediate
VENDOR MANAGEMENT
Intermediate

Languages

Arabic

Native Speaker

French

Intermediate

English

Expert

Spanish

Beginner

Training and Certifications

Certifications
Digital Marketing & E-commerce
English for Business and Entrepreneurship
SEO Foundations
Google Analytics with Beginners
Increase SEO Traffic with Wordpress
English for Business and Entrepreneurship
Jan 2023
Training
E-commerce and Digital Marketing
GIZ
Mar 2022

Hobbies and interests

Music
Design
Photography