Senior Copywriter
Brand Terminus
مجموع سنوات الخبرة :19 years, 10 أشهر
Writing scripts for corporate films, content for websites, brochures, providing strategic and creative direction for social media marketing.
Wrote radio scripts and copy for ATL and BTL campaigns.
Designation: Sr. Copywriter
Job Responsibilities: • Writing, editing and managing content for internal daily newsletter and e-mailers for India, U.S., Brazil, and Argentina teams
• Co-coordinating content plan with other geographies
• Conceptualizing and visualizing theme based employee engagement programmes
Job Responsibilities as Sr. Copywriter (Advertising)
• Ideating strategic campaigns for products and services
• Writing copy for print, television, radio, and web media
• Writing campaign presentations
Conceptualised, wrote and art directed for ATL and BTL campaigns. Provided Creative direction for developing campaign ideas and brand identities.
Worked on ATL and BTL campaigns, assisted in outdoor photoshoot of Al Moosa Enterprises and conceptualised brand promotional events during DSF 2008.
Worked on ATL and BTL campaigns, assisted in photoshoot for
Sobha Developers and developed TVC, Radio and AV scripts.
Wrote copy for ATL and BTL campaigns.
Developed press campaigns, brochures and agency website content.
Main Subject - Modern Art and Optional is Realistic Art.
* Post Graduate Diploma in Public Relations and Advertising, Kerala Press Academy, Kochi, India * Certified Course in Audio-Visual Training, C-DIT, Thiruvananthapuram, India
* Diploma in Multimedia, Arena Multimedia, Kochi, India * B.Com, Mahatma Gandhi University, Ernakulam, India * 10+2, Kendriya Vidyalaya Ernakulam, Kochi, India