Brand Manager
MADI INTERNATIONAL
Total years of experience :13 years, 5 Months
Brands: Kevin Murphy, Nashi Argan & K18
Responsibilities:
• Strategized & Developed business plans for each brand, this includes PR,
social media, Brand Awareness Campaigns, Events & Education plans for the
GCC region.
• Worked closely with the sales team to ensure all the necessary measures
are taken to achieve sales target, over 30% increase in sales over 3 years.
• Built strong relationships with the brands principles to ensure achievement
of business objectives & smooth working processes.
• Monitored stock level of the brands, identify product movement, excess
stock & ensured set plans are executed by supply chain accordingly.
• Represented Madi International in Distributor meets held across different
countries.
• Demonstrated experience leading teams, brands, initiatives, new product
launches and events.
and cosmetic Lebanese
manufacturers/suppliers and Chinese partners/agents
• Ensure all chosen Lebanese goods match the Chinese importation
requirements
• Regular visits to China to pitch for new products and sell them
• Align with the selected Lebanese suppliers regarding the needed marketing
collateral which require adaptation according to the Chinese market
Met and liaised with existing & new clients to discuss and identify their
advertising requirements
• Worked with the creative department to develop an advertising & activation
campaign that meets the brief and budget
• Handled budgets, managed costs and invoiced clients
• Assisted in negotiating with clients and agency staff about the details of
campaigns
• Monitored the effectiveness of campaigns
• Assisted on pitches for new clients