Entrepreneur
Oats feild food EST
Total years of experience :14 years, 5 Months
Oats feild food EST.
www.oatsbakery.net
Arnon Plastic Industries Co Ltd - an affiliate of Al Fozan Group of Companies - is leader in the production of polyethylene rolls and sheets for the construction industry in addition to food trays and containers made of polystyrene and PET. http://www.arnon.com.sa/
Key Responsibilities:
Marketing and Promotions
• Coordinate the development of the annual marketing calendar covering various types of promotions and events and participate in creating and executing integrated marketing campaigns.
• Work with the key advertising agency to plan and implement marketing activities in order to deliver all predefined business and sales objectives.
• Develop media plans covering local, regional, national and specialist publications, identify advertising opportunities and release advertisements ensuring optimum media mix to deliver campaign and organizational objectives.
• Administer the annual marketing budget, allocating and monitoring utilization of resources along with control of costs for maximizing return on investment (ROI).
• Supervise production and distribution of marketing materials, interfacing with designers and printers during the production phase and ensure effective distribution and utilization by the marketing and sales team.
• Contribute to the development of marketing strategies and plans to achieve predefined reach and penetration among target customer segments and markets.
• Evaluate effectiveness of ongoing marketing campaigns against agreed objectives and coordinate with the advertising agencies and marketing teams for appropriate fine tuning and changes.
• Maintain an up-to-date database of customers to provide strategic inputs for marketing and account planning and enable effective marketing communications.
• Manage promotion of the company and its products by organizing and participating in events like conferences, seminars, receptions and exhibitions along with sourcing and securing of sponsorships.
• Plan and execute market research using appropriate methodologies like eliciting customer feedback through questionnaires and focus groups to gain up-to-date strategic insights.
• Collaborate with multiple stakeholders including customers, suppliers, partner organizations and colleagues ensuring resolution of issues and synchronization of actions to deliver business objectives.
Staff Management
• Analyze departmental workloads and prepare workflows, assign tasks and brief employees of assigned jobs, monitoring on time and quality completion of departmental works.
• Participate in conducting periodic performance appraisals of employees to identify development needs and provide required training and motivation to improve efficiency and productivity.
• Deal with all employee complaints and problems and coordinate with appropriate departments like HR and accounts in providing satisfactory solutions.
• Maintain personnel records of employees such as leave, promotions and transfers as per company policies and procedures. Ensure that employees comply with company policies and procedures.
AlKifah Trading Co is a multi-business company with interests in building and construction, finance, automotive, home appliances, electronics and retail. http://www.alkifah.com.sa/
Designation Chronology:
• Aug 2013 - Sep 2014: Marketing Manager
• Oct 2012 - Aug 2013: Marketing Assistant
Highlights:
• Planned and executed a company-wide program for refreshing the corporate brand to improve brand equity and group reputation
• Developed and executed a brand refreshment program for the automotive and home appliances business units. Selected and developed a marketing team, led design and implementation of effective marketing strategies, supported improvement of business development activities adhering to financial budgets.
• Supported execution of all ongoing marketing campaigns of Tamweel in addition to the launch of a special campaign for the company financing solution offering installments at 0% interest to drive sales of KTC business units
Key Responsibilities:
Marketing Manager
• Provided overall marketing, marketing communication and brand management support to 3 business lines of KTC - Tamweel Al-Oula (Shariah compliant financing solutions for home appliances, automobiles and heavy equipment), AlKifah Home Appliances (showrooms selling a wide range of home and electrical appliances) and Al Kifah Motors (approved distributor of Honda, Kia, Toyota and Hyundai cars).
• Developed the marketing calendar including promotions and advertising campaigns, indoor and outdoor events as well as above-the-line (ATL) and below-the-line (BTL) marketing activities to promote the 3 business lines.
• Established and administered marketing and promotion budgets and monitored performance, measuring and evaluating effectiveness to assure targeted return on investment (ROI).
• Coordinated with the designated advertising agency in planning and executing marketing events, promotions and campaigns ensuring adherence to deadlines and budget and delivery of desired objectives.
• Liaised with PR, press and marketing communication agencies ensuring consistent brand and marketing communication across channels and media.
• Researched and planned campaigns related to key strategic initiatives of the group, monitoring delivery and achievement of predefined results.
• Supervised the production of marketing materials including leaflets, posters, flyers, newsletters, e-newsletters and DVDs for the 3 business lines.
• Led and coordinated the planning and implementation of online campaigns through company websites and digital/social media channels.
• Managed the participation of group entities in external events including sponsorships for various conferences, seminars, exhibitions and trade shows.
Key Responsibilities:
Marketing Assistant
• Participated in the development of strategic marketing plans aligned to overall corporate business objectives and monitored effective execution by the marketing team.
• Coordinated with the sales and customer service teams to collect, collate and analyze customer feedback and reactions to generate strategic planning inputs.
• Monitored the progress of ongoing marketing campaigns and produced reports for the senior management on the effectiveness of the strategies/campaigns
• Managed production and distribution of marketing materials, deployment of marketing tools and planning and execution of advertising campaigns.
• Coordinated the participation of the company in various exhibitions ensuring effective presentation of the company, its brands and products to targeted customer segments.
• Participated in recruitment of marketing and sales personnel and in team building exercises to improve overall performance and productivity.
Olayan Group is a private multinational enterprise headquartered in KSA comprising of more than 40 companies engaged in distribution, manufacturing and services. Olayan is associated with Kraft Foods (now Mondelez) as its distributor for 50+ years. https://olayan.com/
Key Responsibilities:
• Contributed as a member of the sales team to the development of the Kraft Foods business in the eastern region by development of new markets and reinforcement of existing ones through effective sales and pricing strategies.
• Developed sales forecasts and targets for the region aligned to overall country targets and determined monthly sales quotas for various sectors in the region.
• Prepared reports of projected sales volumes, revenue and profits for existing and new products based on market research and analysis of major trends.
• Supervised the execution of sales plans and policies and supported salesmen with various sales tools to deliver all predefined individual and team targets.
• Supported the sales team in developing and implementing schedules for interfacing with clients, generation of enquiries and submission and follow up of quotations for securing orders.
• Gathered and validated all inputs and information required for developing cost estimates and priced bids for various requests for quotations.
• Conducted periodic analysis of sales performance and prepared accurate and comprehensive sales reports and documentation for stakeholders.
• Attended trade shows and exhibitions in the eastern region as a part of the sales development program of the company and identified business opportunities for reporting to the management.
PREVIOUS ASSIGNMENTS:
• Administrative Official, Center of Information Technology Applications, Dammam KSA, May 2007 to Jul 2009
• Online Stock Trading, Self Employed, 2005-2006: In college and after college took classes in online stock trading
Bachelor degree in science. experience in Sales and Marketing management
