Product Manager
saint-gobain
Total years of experience :19 years, 4 Months
Accountable for the complete Nonwoven Consumer - Product Portfolio (manufactured & traded), Pricing & Profitability, Sales (topline) & Marketing (support), Packaging, Training of the Channel, New Product Development (R&D), Raw Material sourcing (bottom line) and the complete Strategic Management of the Business. Partly responsible for facilitating Production Planning (sales forecasting) and Raw Material sourcing (interdependent functions).
I. Spearhead the Product Management (PMG) function, in achieving a top-line (profitable) growth of 28%, in 2012, 10%, in 2013 and 35%, in 2014, in Consumer Nonwoven Abrasive (kitchen cleaning) Scrub pad business.
II. Developed and launched several new products based on market need gaps (Patent Pending) with Saint-Gobain Research India that will help, in the evolution of kitchen cleaning, in India.
III. Lead the Sales & Marketing efforts, in adding significant top line contributing (new) accounts such as Ecof, HUL, Godrej, Vibhava, Pitambari, Dabur etc.
IV. Continue to work with several large FMCG’s (EXO - Jyothy Laboratories, TTK - Goodhome, Brito - Safechem, A1 etc) and Modern Trade Chains (Reliance, Hypercity, Tesco etc) to increase sales by providing adequate service and launching new products.
V. Worked with purchase teams to find low cost alternative vendors for raw materials that gave us 2-5% bottom line savings, in 2013-14.
VI. Developed online training modules for training support for the sales teams etc…
Key Achievements
i. Developed 16 herbal food supplements under the brand Suveda for the US market. Actively involved in formulating and developing the Branding Strategy, Product Positioning, Packaging development, and Export Marketing Strategy and Marketing support.
ii. Revised packaging and repositioned OTC Ayurvedic products such as Tussnil, Iogen and Ajax etc from prescription based products to mainstream Over the Counter that helped increase sales & distribution from 10, 000 to 30, 000 outlets.
iii. Leading effort on website development www.katraphyto.com; http://katra.biz/; www.keralaayurveda.biz; and web marketing for the group’s websites www.ayurvedagram.com etc.
Key Responsibilities
i. Brand Management - Manage brand identity and promote revenue growth across Kerala Ayurveda Ltd.
ii. Advertising & Media - Handling complete creative ideation, conceptualization and delivery for all projects by conducting ATL/ BTL campaigns
iii. New Product concept development, research and launches. Eg. Tussnil
iv. Market research and developing strategic plans for existing and potential clients.
Key Achievements
i. Complete New Product Development, marketing and launch of...
Himalaya Neem Foaming Face Wash (2008), Protecting Neem & Turmeric Soap (2008), Himalaya Hair Detangler & Conditioner (2007)| Himalaya Dental Cream (2007), Himalaya Kajal (2007), Himalaya Under Eye Cream (2007)
ii. Worked on several tactical schemes i.e. helped increase market penetration of Dental Cream by 50% with a consumer offer i.e. Free Dental Cream 50g with every purchase of Neem Face Wash 60g.
iii. Explored various new product opportunities and developed new products along with the R&D team for India and the global markets.
iv. Assisted in creating a ‘Global Innovation Center’ in co-ordination with the Innovation Manager and all global hubs, to facilitate in global standardization of all possible product formulations, packaging etc.
v. Monitored competition quarterly with aid of AC Nielsen market intelligence and the sales team that helped in widening distribution and increasing prices of high-science and key differentiation products.
Key Responsibilities
Work with R&D to research, develop and launch new products | Work with the Market Research agencies, to develop product positioning and the marketing mix | Work closely with the advertising and media agencies to develop ATL/ BTL campaigns | Created advertorials and conducted tactical contests to drive PR mileage | Support the Sales & Retail teams by providing sponsorship for various events | Work on various promotional campaigns to drive product sales.
KEY RESPONSIBILITIES
Support the ‘Operations Manager’ from the commercial wing of the College (Commercial Partnerships) to create, update and maintain various databases based on the Market Research, work closely with professional graphic designers to upgrade a wide range of marketing material, in keeping with the core strategy of producing effective promotional campaigns and assist the Quality department in improving the curriculum, in different areas and produced reports at different levels of aggregation etc
Topic of Thesis ‘Consumer Evaluation of Brand Extensions: A Review on the Empirical Investigations’ [Market Research Analysis: Qualitative] Core Modules: Direct Marketing, CRM, Competitive Marketing Strategy, Product Strategies & Development, Marketing Manager, Services Marketing
Pass percentage - 63% (Cumulative 3 years)
Percentage - 66%