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Rita Rmeily, Senior Sales Executive

Rita Rmeily

Senior Sales Executive·Viola Communications

United Arab Emirates

Bachelor's degree, Bachelor's in Business Administration

Work experience

Total years of experience: 15 years, 9 months

Senior Sales Executive

March 2015 - Present

Viola Communications

Abu Dhabi, United Arab Emirates

March 2015 - Present

1.1 Managed outdoor advertising strategies, planning and recommendations relevant to client briefs and brands
1.2 Mapped out communication presence and rationale on product in accordance with meeting marketing goals of clients as well as financial targets
1.3 Observed competitive behavior and market trends for proper client approach and business development planning
1.4 Coordinated with entire mother company - PR, Events, Production, Advertising, in order to work towards achieving marketing and branding goals

Company industry:
Marketing
Job role:
Marketing and PR

Media Executive

January 2012 - February 2015

Inititative Media

Abu Dhabi, United Arab Emirates

January 2012 - February 2015

1.1 Main Client handled: Etisalat Telecommunications Co. and MASDAR
1.2 Training: Media Consumer Insights, Target Group Index software, BrandPuls Software
1.3 Handled media communication and advertising campaigns in terms of planning and buying.
1.4 Prepared and implemented multi-media plans: detailed costing negotiated with suppliers for competitive media buys, bench marking against competitors, implementation.
1.5 Worked closely with entire team to produce a full-fledged integrated strategic communication approach to the client.
1.6 Worked on creative concepts and brainstorming sessions.
1.7 Used multiple research software (see below) to pre and post evaluate the performance of a campaign, and to identify past and present market/media trends.

Company industry:
Advertising
Job role:
Marketing and PR

Junior Media Planner

October 2010 - November 2011

Minshare Mena

Abu Dhabi, United Arab Emirates

October 2010 - November 2011

1.1 Main clients handled: LG Electronics, Abu Dhabi Tourism Authority, Egypt Tourism Authority, Bawabat Al Sharq Mall, Emirates Nuclear and Energy Corporation, Abu Dhabi Mall
1.2 Training:
- Two months training across various departments (Media planning, digital, research, business planning) and learned how to use several media planning and research software.
- Presentation Mindlabs training related to improving presentation skills: developing content, body language, PPT, usage of various presentation types, team presentation, coordination, visuals…
1.3 Worked on media pitches’ thinking sessions, creative concepts, as well as helped initiate and create client bonds and relationships.
1.4 Handled various campaigns from receiving the brief to invoicing: prepared multi-media plans, TV optimization, selecting the best media combinations, etc.

Company industry:
Advertising
Job role:
Marketing and PR

Product Developer

July 2010 - August 2010

Axein

Beirut, Lebanon

July 2010 - August 2010

Conducted a primary and secondary research on the Saudi Arabian micro and macro environment
1.2 Identify the socio-economics, psychographics, and demographics of the target market segment, as well as the relevant new market trends
1.3 Generated and developed a new product concept for the target market and developed both high and low level product design
1.4 Evaluating and following up on flexible models and project phases, as well as reported to team and supervisors

Company industry:
Telecommunications
Job role:
Design, Creative, and Arts

Education

American University of Beirut

June 2010

June 2010

Bachelor's degree, Bachelor's in Business Administration

Lebanon

Al Dhafra Private Schools

June 2006

June 2006

High school or equivalent, American High School Diploma

United Arab Emirates

Skills

Soft Skills
Expert
Soft Skills
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Digital Media
Expert
Digital Media
Expert
Marketing
Expert
Marketing
Expert
Media Planning
Expert
Media Planning
Expert
Consumer behavior/Consumer insights
Intermediate
Consumer behavior/Consumer insights
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
People Skills
Expert
People Skills
Expert
Meeting deadlines
Expert
Meeting deadlines
Expert
Planning and organizing
Expert
Planning and organizing
Expert
Independance and Integrity
Expert
Independance and Integrity
Expert
Time Management
Expert
Time Management
Expert
Drive and Professionalism
Expert
Drive and Professionalism
Expert
Media Strategy
Intermediate
Media Strategy
Intermediate
Teamwork
Expert
Teamwork
Expert
Creativity and innovation
Intermediate
Creativity and innovation
Intermediate
Written Communication
Expert
Written Communication
Expert
Soft Skills
Expert
Soft Skills
Expert
Digital Media
Expert
Digital Media
Expert
Marketing
Expert
Marketing
Expert
Media Planning
Expert
Media Planning
Expert

Languages

Arabic
Expert
English
Expert
French
Intermediate

Memberships

American University of Beirut Alumni

Member

November 2010

Abu Dhabi Circle

Member and Volunteer

December 2012

Hobbies

  • Music, reading, outdoor team activities, and volunteer activities
    Previous member of the AUB Outdoors Marketing Team  Previous member in the Business Students Society at AUB  Previous member and volunteer in AUB Lebanese Red Cross Youth  Previous member and volunteer in The Order of Malta Knights  Other Voluntary activities such as IBSAR tree planting, Caritas work with the elderly, etc.