Rita Rmeily

1.1 Managed outdoor advertising strategies, planning and recommendations relevant to client briefs and brands
1.2 Mapped out communication presence and rationale on product in accordance with meeting marketing goals of clients as well as financial targets
1.3 Observed competitive behavior and market trends for proper client approach and business development planning
1.4 Coordinated with entire mother company - PR, Events, Production, Advertising, in order to work towards achieving marketing and branding goals

1.1 Main Client handled: Etisalat Telecommunications Co. and MASDAR
1.2 Training: Media Consumer Insights, Target Group Index software, BrandPuls Software
1.3 Handled media communication and advertising campaigns in terms of planning and buying.
1.4 Prepared and implemented multi-media plans: detailed costing negotiated with suppliers for competitive media buys, bench marking against competitors, implementation.
1.5 Worked closely with entire team to produce a full-fledged integrated strategic communication approach to the client.
1.6 Worked on creative concepts and brainstorming sessions.
1.7 Used multiple research software (see below) to pre and post evaluate the performance of a campaign, and to identify past and present market/media trends.

1.1 Main clients handled: LG Electronics, Abu Dhabi Tourism Authority, Egypt Tourism Authority, Bawabat Al Sharq Mall, Emirates Nuclear and Energy Corporation, Abu Dhabi Mall
1.2 Training:
- Two months training across various departments (Media planning, digital, research, business planning) and learned how to use several media planning and research software.
- Presentation Mindlabs training related to improving presentation skills: developing content, body language, PPT, usage of various presentation types, team presentation, coordination, visuals…
1.3 Worked on media pitches’ thinking sessions, creative concepts, as well as helped initiate and create client bonds and relationships.
1.4 Handled various campaigns from receiving the brief to invoicing: prepared multi-media plans, TV optimization, selecting the best media combinations, etc.

Conducted a primary and secondary research on the Saudi Arabian micro and macro environment
1.2 Identify the socio-economics, psychographics, and demographics of the target market segment, as well as the relevant new market trends
1.3 Generated and developed a new product concept for the target market and developed both high and low level product design
1.4 Evaluating and following up on flexible models and project phases, as well as reported to team and supervisors