Marketing Director
ABC
Total years of experience :20 years, 1 Months
Leading the company marketing planning from strategy to execution, while managing the communication, creative, content creation, digital marketing, social media marketing, event planning, PR and CRM.
- Conceptualizing and implementing market strategy, working closely with cross-functional teams to achieve goal KPIs.
- Driving strategies, governance, best practices, and marketing guidelines company-wide
- Budgeting, forecasting and managing marketing investments to achieve performance goals
- Strategic direction/prioritization for integrated marketing activities and communication/reporting of progress toward budgeted goals.
Planning, developing and implementing all marketing communications, both external and internal for MSI
Overseeing the design and implementation of MSIUK corporate communications, including PR, social media, website, creative and content development, events, as well as building MSIUK brand positioning
Managing global communications metrics and talking points to unify MSI communications at a global, regional, and local level
Responsible for providing direction, guidance and leadership to the marketing entities of Abdul Latif Jameel’s companies: Anjum Hotel Makkah, ALJREIC & YALJ.
Responsible for the development and execution of an annual strategic and integrated plan
comprised of public relations, social media and marketing communications strategies.
- Evaluated new media opportunities for alignment with Four Seasons goals
- Analyzed the performance of news stories and ads, using Google Analytics, and formulated
strategies to increase Web traffic
- Optimized SEO / SEM, Pay per Click and Smart Display efforts on flagship website
- Developed promotional programs to optimize revenue levels
- Managed the creation and dissemination of the hotel PR, communications and marketing
- Managed the hotel image and crisis management
- Generated engaging content that successfully drives conversions
- Grew Facebook community from 30K to 60K and Instagram from 8K to 25.6K in 3 years
- Developed and created a new brand identity for the hotel
- Served as the hotel brand ambassador and spokesperson
- Partnered with senior level executives to achieve business goals
Repositioned to Beirut to manage corporate communication functions, overseeing a budget of $800K and 42 branches and heading the group’s PR and marketing communication strategies.
Relocated to Kuwait to lead the marketing, PR and brand extensions for KUC group: Marie Claire Arabia, Gala Arabia, Layalina, Outdoor Advertising, and Printing House.
Successfully managed the daily sales and marketing operations of Layalina magazine
Trusted with the outdoor media sales management. Generated new direct clients and followed up on multinational clients, advertising agencies along and Media Buying Units.
Assisted in managing the yearly advertising and marketing budget/activities of General Motors, Tamer Group, Interbrand, Romance (Fattal), Maison Du Café and Café Najjar.
Assisted in managing the yearly advertising and marketing budget/activities of General Motors, Tamer Group, Interbrand, Romance (Fattal), Maison Du Café and Café Najjar.