E-Commerce Executive
Rotana
Total years of experience :13 years, 4 Months
Devising strategies to drive online traffic to the company website.
•Tracking conversion rates and making improvements to the website.
•Developing and managing digital marketing campaigns
•Utilizing a range of techniques including paid search, SEO and PPC.
•Overseeing the social media strategy for the company.
•Managing online brand and product campaigns to raise brand awareness.
•Managing the redesign of the company website.
•Improving the usability, design, content and conversion of the company website
•Responsibility for planning and budgetary control of all digital marketing
•Evaluating customer research, market conditions and competitor data.
•Review new technologies and keep the company at the forefront of developments in digital marketing.
•Monitor, implement and execute the active presence of the property on all Social Media tools to maximize
the online exposure of the property
•Monitor and develop e-newsletters pertaining to the property and maintain all online channels to be accurate
and brand compliant according to company standards.
•Conduct regular quality assurance audits on the hotel’s descriptive content & images to ensure parity on all
channels and integrity with brand website.
Working on extensive Market Research projects to expand user base in various markets and studying user behavior across the APAC and EMEA region.
Champion the needs of the users, being at the forefront of market trends and streamlining these to the business needs.
Managing the interface at the user end- a complete knowledge of the Facebook Product and the features available to our users.
Analyze user interaction with the product and communicate this analysis to others within the department and company to help leverage the Sales Ops to design better advertising techniques .
Working on projects integrated with improving the current features available to a user and providing a better user experience on the site.
Traction of what engages a user the most on the site and how to increase active user engagement further.
Working on Market Research projects to expand our user base in various markets and studying user behaviour in the EMEA and APAC region.
Designing Automation techniques to optimize the daily workload.
Handling the marketing and promotion of Facebook India page for the Indian Market and running online campaigns through this page to create awareness around the various products developed by Facebook. This involved designing online ad strategies and devising means to keep users engaged with our product.
The Trainee Programme involves understanding about the BMS in the United
Arab Emirates and working in the Techno-Commercial Departments of the company in
construction projects like New York University, Sofitel Hotel in Palm Jumeirah,
Presidential Palace in Abu Dhabi etc.
A complete understanding of structured cabling projects and LAN networks and
providing a complete solution for a project. Designing the estimation for Deerfields mall
in Abu Dhabi and Southern Sun hotel.
Preparation of the Bill of Materials for Fire Alarm Systems, BMS, Central battery System
Mechanical Equipment Devices, Lighting System and various other electrical systems of
the projects handled by the Tendering & Estimation Department.
Preparation of the Comparative Statements, Letter of Indents and the Local Purchase
Orders of the Building Management Systems of the projects handled by the Planning &
Procurement Department.
Prepared Technical Submittals for the New York University Project in Abu Dhabi and
Presidential Palace Project.
Completed a study on the working of the Air Handling Unit System Design being used
in the NYU Project under Mubadallah.
Received training in BMS for Honeywell products and undergone training from Huawei
for Sales and estimation on structured cabling and LAN networks
>Organize SMS campaigns to inform potential clients about recent property deals.
>Speaking to clients and briefing them about properties for Sale
>Stay in touch with existing customers, introduce new property deals to them and make additional sales.
>Worked through vendors and contractors to coordinate media placement and printing of various brochures, articles and schedules; coordinates distribution of printed material.
>Send emails to clients on exciting property deals
>Edited and Determined layout of promotional and informational materials including brochures, flyers, etc
Interact with the clients on a daily basis and handle all the customer related enquiries on current and pending projects. Was assigned the task of devising a method for smoother access to data
