Riya Pahuja

• Partnerships: Managed and established effective relationship with a banking partner IDFC. Aligned and drove digital campaigns, marketplace and sales team to deliver targets. Contributed to a monthly revenue of about INR 20 lacs with 1900 cards per month.
• Identified new business opportunities such as credit alerts. Contributes to 1500 additional cards per month with a revenue of 31 Lacs.
• Managing unassisted as well as assisted cross-selling of products across multiple banking partners end to end. Scaled up to additional 4000 cards in 3 months.
• Revamped Marketplace Quotes page by optimizing product placement, resulting in a 31% increase in selection rates and unassisted journey completion.
• Worked closely with UI/UX, marketing team to provide functional inputs on web designs and process flows for web application page and optimize campaign by analyzing key metricizes (KPIs) like response rate, delivery rate, CTR
• Revamped Campaign communications and journey pages sent to customers to improve CTR and Lead Rates for leads generated from campaigns- Re ducing CPL by 28%
• Created WhatsApp campaigns as a channel, sending campaign pagers with maximum potential in terms of Product Propensity and Funnel Performance, resulting in the channel scaling up to 5000 cards per month
• Managed and optimized daily tracking of journey funnels using UTM structures, identifying critical improvements to meet targets. Collaborated with leadership, business and operations teams to optimize outcomes
• Identified and provided the sales team with high propensity data with higher conversion rates in order to increase revenue on the basis of connectivity and customer-response- resulting in a 30% improvement in Sales Productivity
• Process Improvement: Aligned and led a sales team of 40 members end to end to provide users assistance and a better experience on our Marketplace quotes page. Increased funnel by 20%.
• Drop Off Communications: Set up mechanism to detect drop off stages and trigger multichannel communications to customers to resume journeys to maximize funnel. Increased E2E funnel by 24%
• Established physical kiosks for SBM Bank across various corporate locations and oversaw their end-to-end management.
• Cross selling- Managing the program of cross sell by getting 6000 cards per month adding a revenue of 1 Crores.

Executing google ad campaigns, Optimizing campaigns, Bidding on keywords, Reporting to client