Riyadh Saad, Freelance Consultant – Marketing, Sales & Operation

Riyadh Saad

Freelance Consultant – Marketing, Sales & Operation

Contractor: GulfTalent Co

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Industrial Management: Marketing
Experience
22 years, 11 Months

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Work Experience

Total years of experience :22 years, 11 Months

Freelance Consultant – Marketing, Sales & Operation at Contractor: GulfTalent Co
  • Saudi Arabia - Riyadh
  • My current job since November 2018

Highlights:
• Created and executed the marketing plan for re-launch of the Lazeez app.
• Executed a consultancy assignment for business development for GulfTalent, an IT services company
• Developed business models for several investors for leveraging new opportunities in the Internet of Things (IoT) market.

Responsibilities:
• Manage day-to-day operations, developing and implementing strategic plans to achieve revenue, profitability and growth objectives.
• Provide a consultancy services in a range of areas including business development marketing, digital marketing, sales operations, IoT and investment advisory.
• Track and maintain current awareness of the market developments and trends in Saudi Arabia to provide strategic advisory to clients.
• Map client scope, budgets and requirements, develop cost-effective solutions and coordinate end-to-end execution to deliver agreed results.
• Deal with partners, vendors and service providers in order to provide reliable and quality services to clients.
• Liaise and communicate with government agencies and other authorities to obtain required clearances and permits for client projects.
• Track and maintain up-to-date knowledge of technological developments and industry trends in world markets.
• Build and manage client relationships through regular communication and follow-up to generate sustainable business pipeline.

Executive Director at Dove Lights Establishment
  • Saudi Arabia - Riyadh
  • June 2016 to October 2018

• Managed business development, marketing and sales for a range of LED lighting solutions for indoor and outdoor applications.
• Formulated and executed effective marketing, distribution, pricing and promotional strategies to achieve sales and growth objectives.
• Identified key international lighting companies and secured partnerships for sales of lighting solutions in Saudi Arabia.
• Worked closely with partners and vendors to build an efficient supply chain to ensure availability of products as per business needs.
• Built and managed a strong distribution network to drive sales across targeted client segments.
• Achieved viral growth in business by utilizing social media campaigns to create awareness of LED lighting focusing on unique product lines of the company.
• Successfully launched company products in Riyadh and Khobar and achieved geographical expansion.

Telesales Manager – Enterprise Business Unit (EBU) at STC Channels
  • Saudi Arabia - Riyadh
  • September 2014 to June 2016

Highlights:
Telesales Manager
• Led the implementation of the SME Sales Engine project in the Enterprise Business Unit - Sales Engine is an essential tool for approaching clients in the small & medium enterprise (SME) segment. The objective of the project is to integrate data modules with the SME CRM system asses marketing and sales elements and provide recommendations for effective processing of leads and opportunities.

Responsibilities:
Telesales Manager
• Managed the project for building the B2B Sales Engine for the SME segment of the Enterprise Business Unit.
• Enhanced the CRM database with accurate date of EBU clients and created company profiles of all SME and large companies.
• Led the implementation of Sales Engine pilot in the EBU, facilitated reconciliation of conflicts between sales and marketing and successful adaptation of CRM with Sales Engine in the territory.
• Coordinated product mapping and creation of criteria for telesales RTC.
• Defined KPIs for various stages of the project and monitored achievement of milestones and performance metrics.

Client Care Manager – EBU at STC Channels
  • Saudi Arabia - Riyadh
  • April 2013 to September 2014

Highlights:
Client Care Manager
• Led the B2B customer segmentation project in the Central region

Responsibilities:
Client Care Manager
• Led the sales team and ensured efficient coverage of assigned territories/sectors.
• Developed and implemented strategic plans to deliver assigned sales quotas and objectives aligned to corporate goals and objectives.
• Cascaded sales targets to individual team members, monitored performance on a weekly basis and provided guidance in achieving overall targets.
• Supervised, coached and mentored the team, ensured cohesiveness and maximized sales performance and outcomes.
• Developed and executed account plans, monitored performance and coordinated with the operations team to validate and reconcile results related to sales and revenue.
• Maintained an up-to-date database of customer profiles ensuring accuracy and currency of information.
• Generated an inventory of potential opportunities by client location, tracked progress on opportunities and supported structuring and closing of deals.
• Worked closely with various departments in ensuring smooth operations, resolution of conflicts and achievement of customer satisfaction.
• Produced periodic management reports highlighting activities, opportunities, market trends and concerns.

Sale Manager – Health & Education Sectors at Integrated Telecom Company
  • Saudi Arabia - Riyadh
  • March 2008 to October 2012

Highlights:
• Participated in the implementation of an E-Health project as part of a Ministry of Health program.
• Developed the proposal and full solution for connecting 33, 000 schools to the Ministry of Education.
• Created a new internet service - Marketing Services Description (MSD) - for the government sector.
• Contributed to feasibility studies for development of directories of electronic transactions in the government sector.
• Served as the account manager and maintained relations of ITC with King Saud University (KSU).

Responsibilities:
• Led a team and managed business development of the company’s products and services in the health and education sectors.
• Created weekly sales plan for targeted customer accounts and supervised the team in execution of the plan and delivery of results.
• Worked as bid manager for tenders in the health & education sectors and led the operations and engineering teams in development of competitive cost-effective proposals and bids.
• Collaborated with other line managers in identification and leveraging of new business opportunities.
• Maintained comprehensive knowledge of the company’s products and services to provide quality deliverables meeting client expectations.

Sector Manager – Health Sector, Central Region at Mobily
  • Saudi Arabia - Riyadh
  • January 2007 to March 2008
Acting Mega Branch Manager at Mobily
  • Saudi Arabia - Riyadh
  • November 2006 to February 2007
Mega Outlet Supervisor at Mobily
  • Saudi Arabia - Riyadh
  • February 2005 to November 2006
Assistant Branch Manager – da Branch at National Commercial Bank
  • Saudi Arabia - Riyadh
  • September 2002 to February 2005
Government Relations Manager at Modern Scientific & Electronic Corporation (MOSECO)
  • Saudi Arabia - Riyadh
  • January 2001 to August 2002

Education

Bachelor's degree, Industrial Management: Marketing
  • at King Fahd University of Petroleum & Minerals
  • January 2002

Specialties & Skills

Leadership
Sales Management
Project Management
Bidding
Negotiation and Deal Closing
Teamwork and Leadership
Market Research and Analytics
Stakeholder Relations
Digital Transformation
Staff Management
Bid Management and Proposal Engineering
Digital Marketing
Customer Experience (CX) Management
Key Account Management
Operation Management
Business Planning and Budgeting
Project Management
Process Improvements
Corporate Communications
Data Analytics and Reporting

Languages

English
Expert
Arabic
Expert

Training and Certifications

Finance for Non-Finance (Training)
Training Institute:
ACE
Performance Management (Training)
Training Institute:
ACE
The 7 Habits of Highly Effective People (Training)
Training Institute:
Franklin Covey
Communication Skills (Training)
Training Institute:
IIR
Intensive Training Program in Supplementary Services & Value Added Services (Training)
Training Institute:
Mobily
Customer Service & Selling Skills (Training)
Training Institute:
Etisalat Academy
Initial Sales Skills (Training)
Training Institute:
Dubai
Marketing for Better Results (Training)
Training Institute:
Meirc
Leadership for New Managers (Training)
Training Institute:
EuroMaTech
ITC Workshop (Training)
Training Institute:
Riyadh
Account Management Plans (Training)
Training Institute:
Riyadh
Strategic Selling (Training)
Training Institute:
Riyadh
Digital Marketing (Training)
Training Institute:
Riyadh