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Rizwan Anwar, Lead UI UX Designer

Rizwan Anwar

Lead UI UX Designer·Etech Logics

United Arab Emirates

Bachelor's degree, Journalism, Mass Communication

Work experience

Total years of experience: 12 years, 4 months

Lead UI UX Designer

January 2023 - Present

Etech Logics

Dubai, United Arab Emirates

January 2023 - Present

As the UI/UX Design Lead at Etech Logics, I played a pivotal role in shaping user experiences across both web and mobile applications. From leading design projects end-to-end to establishing robust design systems, my focus was on creating user-centric interfaces that are not only intuitive but also visually engaging and responsive across all platforms. I collaborated closely with product managers, developers, and key stakeholders, ensuring that each project aligned seamlessly with business goals and client expectations. My responsibilities included conducting in-depth user research, developing personas, and mapping user journeys to enhance usability and user satisfaction. I was dedicated to iterative design processes, conducting usability testing, and refining designs based on user feedback.

Additionally, I championed accessibility standards and responsive design, guaranteeing a seamless experience across devices. Beyond project execution, I stayed updated on industry trends to drive innovative strategies and fostered a collaborative, growth-oriented environment by mentoring junior designers on best practices and effective design principles.
Company industry:
Software Development
Job role:
Information Technology

Dgital UI UX Designer

February 2022 - January 2023

edirect

Dubai, United Arab Emirates

February 2022 - January 2023

At edirect digital agency, I excelled in delivering comprehensive UI/UX solutions that were deeply user-centered and strategically aligned with business goals. As a UI/UX Designer, I combined creative vision with practical design methodologies to build intuitive, visually compelling interfaces that seamlessly guided users through digital experiences. I collaborated extensively with cross-functional teams, diving into client needs to uncover insights that drove my design decisions. My responsibilities extended beyond interface design, as I took a hands-on approach in crafting tailored branding packages and proposals, showcasing our agency’s commitment to startups and SMBs.

A significant part of my role involved working with emerging businesses to establish brand identities from the ground up. I led end-to-end brand development efforts, designing impactful logos and cohesive visual systems that captured each brand’s essence and resonated with their target audiences. By developing complete branding packages—including style guides, color schemes, typography choices, and digital assets—I enabled clients to present a unified brand across all platforms. Each branding and design solution was crafted with scalability and flexibility in mind, supporting my clients’ growth and long-term brand vision.
Company industry:
Marketing
Job role:
Design, Creative, and Arts

Digital Product Manager

March 2019 - January 2020

Land Sterling

Dubai, United Arab Emirates

March 2019 - January 2020

Responsible for developing, implementing and Managing Digital Products that help to establish the company, digital assets and services inline with Business. Also taking care of a major role in enhancing brand awareness, digital appearance as well as driving traffic and acquiring leads. Coordinating with cross-functional teams such as BD, Designers, Full Stack Developers, Marketing, for property-driven projects.

Actions:- Upgradations and enhancing the current product in the new framework of Laravel + Element UI. Go-Cloud server for effective and fast results. Enhance interface and interaction for better experience and usage. Develop a dashboard for the clients to download reports and final outcomes. Suggest Management convert into Software as a Service (SaaS) based product for the next level.
Company industry:
Other Business Support Services
Job role:
Marketing and PR

Product Designing, UX/CX Specialist, Digital Transformation

August 2018 - February 2019

AL FUTTAIM ENGINEERING & TECHNOLOGIES

Dubai, United Arab Emirates

August 2018 - February 2019

My Key role with the Digital Transformation Department accountable for Product Design following by Scrum Method. I establish User Experiences flow for all projects undergoing Al Futtaim Engineering & Technologies.

Actions:- I Create user journeys and storyboards for business principles. Advisor and recommend Innovation improvement and prepare the essential reports related to the quality of service delivery. Assist and Produce UX Wireframes, prototypes, user interface specifications and UX guideline. I.e. Generate UX design delivery end to the end product. Implement usability and layout techniques. Lead to Design landing pages, Promotion Campaigns, Lead Generation and different checkout scenarios to implement the best outcome to continually enhance digital products for better customer’s experience.
Company industry:
Software Development
Job role:
Design, Creative, and Arts

Senior Design Expert

February 2015 - September 2017

CARMA

Dubai, United Arab Emirates

February 2015 - September 2017

CARMA International is a media intelligence company and its subsidiaries specialize in the sourcing, distribution, creation, monitoring and analysis of news content in the emerging markets of the Middle East, Africa, and the sub-continent.

Actions:- As the in-house designer my key responsibilities: Taking care company’s branded and non-branded productions. Design artwork for media and commercial campaigns. Develop digital and print productions. Design & Develop media measurement and analysis reports for clients. Maintain and monitoring the branding activities throughout project and plans. Implement and monitor internal and external marketing plans. Managing collaterals and creative materials. Conceptualizing visual content for digital media channels. Design credentials for business development and outdoor activities. Work closely with business development and client servicing people to initiate projects. Execute and finalize to keep consistency throughout documents such as technical and financial proposals, RFPs.
Company industry:
Facilities & Property Management
Job role:
Design, Creative, and Arts

Senior Digital Designer

April 2011 - January 2015

Traffic Digital

Dubai, United Arab Emirates

April 2011 - January 2015

Among the top 5 digital agencies of the UAE, Traffic provides premium digital marketing solutions to clients across the Gulf and the Middle East. My expertise related to digital brand managing and creatives collaborate closely with clients and client servicing people, consultants and users developing products that enable the effective for business in publishing and online media.

Agency main key-player as UI/UX designer and developer. Initiating digital strategies and managing digital projects for clients following through Kanban Method. I manage to handle Multi-channel accessibility for web trafficking. Infographics, context and product designing and iteration. R&D planning for multi-digital channels. Managing & assessment of digital projects for retail, e-Commerce, and real-estate clients.
Company industry:
Internet & E-commerce
Job role:
Design, Creative, and Arts

Education

Punjab University

August 2007

August 2007

Bachelor's degree, Journalism, Mass Communication

Pakistan

GPA (percentage): 65%

GPA (percentage): 65%

View attachment

M.A.O Government College of Lahore

August 2001

August 2001

High school or equivalent, F.A Journalism

Pakistan

GPA (percentage): 65%

GPA (percentage): 65%

Study the intermediate level with one of the best colleges in Lahore Pakistan.

Skills

Brand Development
Expert
Brand Development
Expert
Production Management
Expert
Production Management
Expert
Web Project Management
Expert
Web Project Management
Expert
Print design
Expert
Print design
Expert
Digital Design
Expert
Digital Design
Expert
HTML5 +CSS3.0
Expert
HTML5 +CSS3.0
Expert
Agile Development Process
Expert
Agile Development Process
Expert
User Interaction
Expert
User Interaction
Expert
Wire-framing/Prototyping
Expert
Wire-framing/Prototyping
Expert
Generalizing Specialist
Expert
Generalizing Specialist
Expert
Persona Development
Expert
Persona Development
Expert
Product Design and Developing
Expert
Product Design and Developing
Expert
Digital Transformation
Intermediate
Digital Transformation
Intermediate
Desktop & Mobile
Expert
Desktop & Mobile
Expert
iOS & Android
Expert
iOS & Android
Expert
Presentation
Expert
Presentation
Expert
Interface Design (Web/Mobile)
Expert
Interface Design (Web/Mobile)
Expert
Microsoft Office Suite
Intermediate
Microsoft Office Suite
Intermediate
Information Architecture
Expert
Information Architecture
Expert
Usability Testing and Analysis
Expert
Usability Testing and Analysis
Expert
User Evaluation/Testing
Expert
User Evaluation/Testing
Expert
Adobe Creative Cloud
Expert
Adobe Creative Cloud
Expert
Google Analytics / Google webmaster tools,
Intermediate
Google Analytics / Google webmaster tools,
Intermediate
usability testing
Intermediate
usability testing
Intermediate
logo design
Intermediate
logo design
Intermediate
user interface design
Expert
user interface design
Expert
web design
Expert
web design
Expert
ui testing
Expert
ui testing
Expert
web content management
Expert
web content management
Expert
mobile
Expert
mobile
Expert
marketing strategy
Expert
marketing strategy
Expert
wordpress
Expert
wordpress
Expert
web development
Expert
web development
Expert
digital strategy
Expert
digital strategy
Expert
marketing mix
Expert
marketing mix
Expert
User/Customer Experience
Expert
User/Customer Experience
Expert
digital marketing
Expert
digital marketing
Expert
web project management
Expert
web project management
Expert
agile project management
Expert
agile project management
Expert
prototyping
Expert
prototyping
Expert
wire framing
Expert
wire framing
Expert
user interface
Expert
user interface
Expert
user experience
Expert
user experience
Expert
user centered design
Expert
user centered design
Expert
usability design
Expert
usability design
Expert
Design System
Expert
Design System
Expert
User Flow and Architecture
Expert
User Flow and Architecture
Expert
XD
Expert
XD
Expert
Indesign
Expert
Indesign
Expert
Illustrator
Expert
Illustrator
Expert
WordPress, Divi Builder, Elementor
Intermediate
WordPress, Divi Builder, Elementor
Intermediate
Figma
Expert
Figma
Expert
Adobe CC
Expert
Adobe CC
Expert
Brand Development
Expert
Brand Development
Expert
Production Management
Expert
Production Management
Expert
Web Project Management
Expert
Web Project Management
Expert
Print design
Expert
Print design
Expert
Digital Design
Expert
Digital Design
Expert