Marketing Manager
Porsche Center Doha
Total years of experience :13 years, 7 Months
• Formulation, Planning, implementation and monitoring of Porsche’s integrated marketing and communications strategy.
• Management of marketing budget.
• Marketing intelligence by tracking Market shares, segments, competition, marketing research, SWOT, macro/micro economic indicators to use them to advantage.
• Assists CEO in Business planning and handling of projects emanating from business unit’s goals and objectives.
• Devise, implement and measure digital (website, SEO, advertising), social media and PR strategy.
• Lead, guide, monitor and develop the marketing team to achieve Marketing and overall business objectives and liaise with PME (Porsche ME and AG) on Marketing assignments.
• Guides and monitors CRM to build customer loyalty, customer satisfaction and affinity to the brand.
Designation: Product & Marketing Manager
•Formulate, plan and implement Renault’s marketing, advertising and promotion plans including managing budget and post activity summary.
•Product management including car flow management, Pricing and managing aging stock.
•Develop Marketing analysis including segment analysis through MEAC reports, customer profile analysis, price spiders and volume indicators.
•Plan, execute and monitor ATL (Print, TV, Radio and OOH) BTL (POS, DM’s, E-mail blasts through internal and external databases, mall display and roadshows as per annual marketing calendar.
•Liaise with marketing counterpart at OEM, advertising agency, PR agency and suppliers to ensure timely development and execution of campaigns, events and press releases.
•Plan, forecast, order and report in consultation with sales head inline with business plan and expenditure.
•Lead management through Opportunity Management System (OMS) entailing phone ins, walk-ins and digital leads to efficiently maximize conversion ratio.
•Involved in business unit’s annual business planning process through setting of strategic objectives, KPI’s setting and handling of projects emanating from unit’s goals and objectives.
•Monitor, measure and report on sales and marketing performance/activity reports both to AAC and Renault GCC managements in agreed formats and timescales.
•Oversee in-house communication tools such as website content, newsletters, PR material, media library, POS materials, launches, events (vehicle displays, showroom launches and motor show) and conferences.
•Handled personally or coordinated through agencies/consultants market research activities for the company’s products including pricing, market share, customer profile, quality etc.
•Lead and ensure100% compliance to Renault PER4 and 5 Star standards.
Advertising, CRM strategy, Public relations and Events planning, development and execution.
Successfully conceived and managed numerous marketing campaigns, product launches and product training sessions and events.
Ability to handle multiple tasks, effective communication, co-ordination and Interpersonal skills with a flair for automobiles.
Excellent relationship with external agencies, principals and customers.
Responsibilities include marketing strategy planning and execution, advertising & communications, brand launches & events, product and CS training.
Campaign communication planning for sales, service and parts areas, execution and management including promotions development, media planning including ATL, BTL, outdoor, digital and social media.
Measurement and enhancement of KPI’s for sales and service functions.
PR planning and management to cover activities across channels.
Marketing budget planning, management and optimization.
Marketing intelligence for strategic planning and departmental / Sales support.
Events management such as Motor shows, test drives, vehicle displays, road shows and new product launches.
Planning and Implementation of CRM strategy entailing Distributors Sales Operation Improvement program (DSOI) covering sales and service through continuous sales and service process improvement management by regular CSAT surveys, analysis and actions across all branches.
Serves as primary window to Mazda Motor Corporation (Japan) on enhancement, advancement and achievement of yearly CS/CRM objectives.
Call center, database, social media and website management.
Product and CS related training of sales team.
A major STM journal publisher of 70 online and print journals with global presence and wide readership.
Worked as Manager International Marketing in Bentham Science Publishers Limited.
Responsibilities included Event/ Conferences management, Promotional exchange management,
Web marketing, Advertising and Communications.
Bond advertising is a mid-size full service agency that deals in print & television advertising and manages corporate events.
Milestones
As Client service manager, solely and successfully handled blue chips such as Shell Pakistan Ltd, Arif Habib Investments, Afroze textiles and others.
Devised Marketing and Media plans for corporate clients.
PR planning, Press conferences and Brand activation.
Successfully managed several corporate events.
Pre MBA refers to a completion of 17 courses after which a Major is selected. From South eastern University, Washington DC, Greenwich institute, Karachi campus.