Rosa Clara Brand Manager
Al Moallim United Limited Company
Total years of experience :6 years, 1 Months
• Oversaw and managed store operations including sales, stock and resources to run the store/showroom successfully.
• Developed short as well as long-term brand strategies including brand guidelines, brand vision and value proposition.
• Analyzed consumer buying patterns and predict future trends; monitored and managed changes in demand & logistics.
• Attended Rosa Clara Spain market meetings & product reviews to develop effective marketing strategies.
• Developed store policies and marketing programs aimed at increasing sales and the existing customer base; ensured all products and displays are merchandised effectively to maximize sales and profitability.
• Exhibited the products at display in an expressive manner, ensuring that they create appeal for the customers and continuously evolve the showcasing methods to guarantee showroom competitiveness.
• Supervised products replenishment & transfer between the stores; handled exchange and returns as well as customer damages and manufacture defects.
• Supervised packaging manufacturing, price tag printing, lightbox installations, hangers ordering & other VM elements.
• Led efforts in the recruitment, on-boarding, training, development, accountability and succession of high-performing staff; liaised with HR manager with regards to staff attendance, warning, company letters, etc.
• Monitored and reviewed the staff and store performance through KPIs on regular basis; conducted mid-year and annual appraisals of the team, ensuring career development in the organization.
• Developed various reports including sales & stock reports, stock analysis reports and bestselling reports, and submitted to the senior management.
• Maintained knowledge of the latest retail industry trends to introduce new initiatives to help retain and grow the company’s customer base over time.
• Trained the team on key areas of business like customer service excellence, space productivity and closing of sales deals to improve the capacity of the staff and deliver more business.
• Maintained and managed the store’s sales floor including setting up new displays, ensuring that shelves are stocked and the store is clean and orderly.
• Focused on increasing store sales and achieving store budget through effective space stock management; managed stock availability and maintained visual standards on the floor.
• Evaluated store metrics to spot opportunities to maximize store results; reviewed and evaluated sales performance reports and corrected space allocation, store layout, stock positioning including space provisions of seasonal items.
• Managed overall operational integrity of the store, controlled store expenses daily, and ensured all operations complied with company policies and procedures.
• Ensured that store staff keeps stores to the highest possible standards, are well organized and properly merchandised at all times; and that all policies, procedures, and controls are followed.
• Managed all responsibilities of Coach Brand for fragrance and watches category; analyzed and reviewed monthly sales performance of both the product categories.
• Researched the consumer markets, monitored the latest market trends, and identified all the potential areas for the brand to invest in considering the spending habits and the needs of the customer.
• Planned replenishment buy for watches and fragrance by end of each month; managed new collection buying & replenishment based on the agreed buying budget & product sales.
• Partnered with GM for liquidation plan & promotions as well as to plan and design incentive programs and contests.
• Partnered with IT & Finance department on new shipment upload & pricing