Robert Fulton

• Grew market share by identifying untapped segments and designing personalized multi
channel campaigns that boosted occupancy rates.
• Negotiated supplier and partner contracts that improved profitability and service quality.
• Implemented digital marketing strategies (SEO, social media, OTAs) resulting in consistent
overperformance of sales quotas.
• Built and maintained a CRM pipeline, analyzing customer behavior data to optimize outreach
and conversion.

• Led full organizational operations including HR, resource allocation, and financial planning.
• Drove enrollment growth through targeted community marketing campaigns and parent
engagement programs.
• Mentored and developed staff, fostering a high-performance culture and positive learning
environment.

• Launched marketing campaigns that measurably increased brand recognition and customer
traffic.
• Renegotiated supplier agreements, reducing costs and improving profit margins.
• Recruited and trained a high-performing sales team aligned with business growth goals.

• Enhanced guest satisfaction scores through personalized service delivery and proactive issue
resolution.
• Optimized room occupancy via strategic allocation and upselling techniques.
• Completed IHG Loyalty & Hospitality certification program.

• Recruited and onboarded new agents, increasing conversions through strategic market
activations.
• Managed commercial data using SAP; designed targeted campaigns in high-priority zones.