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Robert Fulton, Sales & Marketing Manager

Robert Fulton

Sales & Marketing Manager·Hotel Villa Marina B&B

Honduras

Bachelor's degree, Information Technology

Work experience

Total years of experience: 9 years, 1 months

Sales & Marketing Manager

January 2021 - November 2024

Hotel Villa Marina B&B

Tegucigalpa, Honduras

January 2021 - November 2024

• Grew market share by identifying untapped segments and designing personalized multi
channel campaigns that boosted occupancy rates.
• Negotiated supplier and partner contracts that improved profitability and service quality.
• Implemented digital marketing strategies (SEO, social media, OTAs) resulting in consistent
overperformance of sales quotas.
• Built and maintained a CRM pipeline, analyzing customer behavior data to optimize outreach
and conversion.

Company industry:
Hospitality & Accomodation

General Manager

January 2018 - January 2020

Kidz House Daycare & Preschool

Tegucigalpa, Honduras

January 2018 - January 2020

• Led full organizational operations including HR, resource allocation, and financial planning.
• Drove enrollment growth through targeted community marketing campaigns and parent
engagement programs.
• Mentored and developed staff, fostering a high-performance culture and positive learning
environment.

Company industry:
Preschool, Nursery, & Daycare

General Director

January 2017 - January 2018

Tecnicentro CARSPA / ELITE

Tegucigalpa, Honduras

January 2017 - January 2018

• Launched marketing campaigns that measurably increased brand recognition and customer
traffic.
• Renegotiated supplier agreements, reducing costs and improving profit margins.
• Recruited and trained a high-performing sales team aligned with business growth goals.

Company industry:
Automotive Repair, Spare Parts, & Support Services

Business Center Executive

January 2016 - January 2017

Hotel Real Intercontinental

Tegucigalpa, Honduras

January 2016 - January 2017

• Enhanced guest satisfaction scores through personalized service delivery and proactive issue
resolution.
• Optimized room occupancy via strategic allocation and upselling techniques.
• Completed IHG Loyalty & Hospitality certification program.

Company industry:
Hospitality & Accomodation

Sales & Marketing Representative

January 2013 - January 2014

LOTELHSA (Loto)

Tegucigalpa, Honduras

January 2013 - January 2014

• Recruited and onboarded new agents, increasing conversions through strategic market
activations.
• Managed commercial data using SAP; designed targeted campaigns in high-priority zones.

Company industry:
Retail & Wholesale

Education

Universidad José Cecilio del Valle

June 2026

June 2026

Bachelor's degree, Information Technology

Honduras

Skills

ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO CONSUMER
Intermediate
BUSINESS TO CONSUMER
Intermediate
CYBER SECURITY
Intermediate
CYBER SECURITY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

Spanish
Beginner
English
Beginner

Training and Certifications

Certifications
Digital Competencies for Professionals
Network Mastery for Ethical Hackers
MySQL Server Database Course
Java Network Programming – TCP/IP (CJNP+)
Master Python Web Scraping (BS4 & Selenium)
Machine Learning: Python & Data Science
Six Sigma: Lean Six Sigma White Belt
SAFe® Foundations – Scaled Agile for Leaders
Agile Fundamentals Certification
Scrum Master Certification
Professional Certificate in Agile & Scrum
AI Governance & Compliance – Complete Course
CompTIA Security+ (SY0-701)