Rochelle Fernandes, Account Manager

Rochelle Fernandes

Account Manager

Weber Shandwick

Location
Qatar - Doha
Education
Master's degree, Communication Management - Public Relations
Experience
7 years, 2 Months

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Work Experience

Total years of experience :7 years, 2 Months

Account Manager at Weber Shandwick
  • India - Mumbai
  • January 2014 to September 2017

In my close to 4 year stint with Weber Shandwick, I have expanded my role as a communications professional by delivering integrated communication campaigns and striving to put India on the global map for my clients through various strategic initiatives, engaging with diverse stakeholders - both internal and external including media. I have personally serviced and led clients such as MasterCard, Experian India, Peel Ports, Cigna TTK Health Insurance, Fullerton India, Swift India Domestic Services, Pearson Education, and GJEPC.

Besides this, I have also worked with various countries such as Singapore, UK and Qatar on various projects across myriad sectors and it is the ability to work across time zones and cultures that makes me stand out as a PR professional. I was recently awarded the PR Moment 30 under 30 in India for my outstanding work in PR.

Anchor & Scriptwriter at Goodness TV
  • India - Kerala
  • May 2013 to September 2013

Assisted in pre-production, production, anchoring and script writing

Account Associate - Assistant Manager at Blue Lotus Communications Pvt. Ltd
  • India - Mumbai
  • May 2010 to May 2013

In the three years of having worked in Blue Lotus Communications, I have been able to build a strong foundation in the field of PR & communications with an exposure to an array of sectors. Some of the PR mandates that I either led or worked closely on include Bajaj Allianz Life & General Insurance Pvt. Ltd., Metropolis Healthcare Ltd., Medtronic Pvt. Ltd., P. D. Hinduja National Hospital & Medical Research Centre, Kama Schachter Pvt. Ltd., Omkar Realtors Pvt. Ltd. and Development Bank of Singapore Ltd.

My job description broadly covered the following -

1. Planning, developing and implementing PR campaigns
2. Writing clear and compelling communication
3. Liaising with colleagues and key spokespeople representing an organisation
4. Collating and analyzing media exposures, trends
5. Understanding the media landscape and mapping potential media opportunities
6. Industry and market research

Education

Master's degree, Communication Management - Public Relations
  • at Symbiosis International University
  • April 2010

CGPA of 3.214

Higher diploma, Banking & Finance
  • at University of Pune
  • April 2008

First Class with Distinction

Bachelor's degree, Commerce
  • at University of Pune
  • April 2007

First Class with Distinction

High school or equivalent, Finance
  • at Maharashtra State Board of Secondary & Higher Secondary Education
  • February 2004

Grade 1 with Distinction

High school or equivalent, NA
  • at Maharashtra State Board of Secondary & Higher Secondary Education
  • March 2002

Grade 1

Specialties & Skills

Wedding Planning
Photography
Presentations
Administration
Management
ACADEMIC
CONTENT MANAGEMENT
CUSTOMER RELATIONS
PRESS RELEASES
PROBLEM SOLVING
SCRIPT WRITING
TELEVISION
STRATEGIC
Microsoft Office (Word, Excel, Powerpoint)
INSURANCE

Languages

English
Expert
Hindi
Intermediate

Hobbies

  • Singing, playing the keyboard, ballroom dancing, writing poetry, helping underpriviled, wedding plan
    Client campaigns led by me shortlisted for Mumbrella Asia [Award for Insight] & IPRA Golden World Awards – 2017 Awarded PR Moment’s ‘30 under 30’ for excellence in PR – 2016 Bagging the Silver Stevie Award [PR Campaign of the Year: Community Relations] for 'Pashu Vikas Divas' – 2015 Sang for the President of India - 2012 Gold medallist in Banking & Finance from University of Pune –2008