Rich Chou

• Spearheaded the companys strategic pivot to automotive parts and vehicle export,
establishing end-to-end trade processes.
• Orchestrated cross-border transactions, managing supplier negotiations in China and buyer
relations in Africa & Europe, resulting in consistent year-on-year revenue growth.
• Leveraged AI tools for content creation and video marketing to enhance product visibility and
generate qualified B2B leads. achieved 30% year-on-year sales growth and managed a total
order volume of USD 1 million
• Streamlined supply chain and logistics coordination, reducing average shipping time by 50%
through optimized freight forwarder partnerships.
• Ensured full compliance with international trade regulations, including documentation accuracy
for customs clearance in target markets.

• Drove B2B sales of certification services (GCC, SASO, ECAS, COC, CE) to Chinese automotive
manufacturers and exporters aiming for Middle Eastern and African markets.
• Acted as a key technical consultant, advising clients on China testing standards for
automobiles and components to ensure product compliance and smooth market entry.
• Developed strong relationships with testing authorities and automotive clients, building a
robust referral network.
• Successfully identified and closed high-value contracts, significantly expanding the companys
client base in the automotive sector.

• Managed full-spectrum foreign trade operations, with a primary focus on exporting to the
African market.
• Operated and optimized Alibaba International Station to drive inbound inquiries, increasing
annual lead generation by 90%.
• Developed and executed strategic customer development plans, successfully onboarding key
distributors in West and East Africa.
• Oversaw the entire export documentation process, ensuring accuracy and compliance with
international trade laws.
• Conducted market research to identify emerging trends and product demands, adapting the
sales strategy accordingly.

• Supported marketing and sales initiatives for precision instruments, gaining foundational
experience in supply chain management, customs clearance, and international documentation.
• Assisted in coordinating logistics and liaising with freight forwarders for international
shipments.
• Participated in market analysis activities, contributing to the companys initial export strategies.