Rodel Cruz,

Rodel Cruz

Lulu International Exchange

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Computer Engineering
Experience
21 years, 10 Months

Share My Profile

Block User


Work Experience

Total years of experience :21 years, 10 Months

at Lulu International Exchange
  • United Arab Emirates
  • My current job since August 2018
  • August 2017 to July 2017
Branch
  • June 2014 to October 2014

Charge Al Quoz Branch
* Mainly responsible for all daily operations activities at the branch ensuring all transactions are
done smoothly and compliant to UAE banking regulations
* Developed and maintained operational processes and functions
* Maintained compliance with Central Bank Rules and Regulations
* Developed long range strategic plans for all operational facets of the bank
* Managed, supervised and coordinated activities of personnel involved in performing the
operations duties personally or through subordinate supervisors
* Managed the identification and evaluation of the organization's Operations risk areas
* Conveyed and communicated operations report to Top Management Team and Board of
directors
* Performed any other duties or responsibilities consistent with the employee Role and assigned by
the management
* Established and maintained positive customer relationships
* Implemented the delivery of sales strategies and targets and motivating employees to meet and
surpass these
* Established and maintained effective relationships with new and existing customers, establishing
their needs and advising on the suitability of services
* Visited business customers and attending meetings and conferences with them and other
professionals
* Managed and supported staff and facilitating appropriate continuing professional development;
* Communicated, implemented and monitored compliance with corporate standards and
procedures
* Networked with appropriate professionals
* Represented the bank within the wider community

Branch at Emirates International Exchange
  • United Arab Emirates
  • November 2014 to August 2014

Charge Satwa Branch
* Supervising and supporting branch staff in the day to day completion of their duties;
* Managing the achievement of branch objectives and targets;
* Provision of branch activity reports to management;
* Develop the corporate business base;
* Promotion of company ethos and ensuring adherence to policies and procedures;
* Transaction and/or cash reconciliation;
* Transaction authorization;
* Branch opening and closing activities;
* Branch compliance management;
* Adherence to audit requirement;
* Identifying and recommendation deserving staf/subordinate for higher

Branch Manager
  • February 2013 to June 2013
Marketing Supervisor at Emirates International Exchange
  • United Arab Emirates
  • September 2006 to October 2009

On a day-to-day basis, responsibilities included corporate procurement, premises management
and maintenance of company records, providing the required high level administration and
human resource support functions within the organization, sourcing suppliers, maintenance of
office facilities, document storage and file archiving, basic accounts as well as being back up
support for the branch operations.
* Promoted the company's remittance products and services to the targeted Filipino market in the
UAE. This involves marketing existing products, developing new products to cater for client
demand, and developing markets for new products or services
* Identified and analyzed the company's strengths and weaknesses, and respond to opportunities
and threats in the marketing environment
* Developed and implemented appropriate strategies by selecting, segmenting and targeting
markets, and promoting products and services to those markets
* Worked on developing new products which could benefit the targeted Filipino market
* Worked out an approach to pricing and set prices for products and services
* Developed plans for advertising, sales promotion, public relations, personal selling and sales
management
* Worked with, and gained the cooperation of, people in specialist areas such as technical experts,
production managers, accountants and advertising agents

Marketing Manager at Emirates International Exchange
  • United Arab Emirates
  • October 2009 to August 2009

Develops marketing strategy, based on knowledge of establishment policy, nature of market,
copyright and royalty requirements, and cost and markup factors
* Provide weekly and monthly reporting to the CEO which include but is not limited to reporting on
the status of prioritized marketing and communication activities. Reporting will be both historical
and forward looking
* Lead agencies and internal team members where appropriate to execute all communication
activities and public relations (marketing materials, advertising, client communications, direct
mail, marketing campaigns, press releases, content for trade publications, etc.)
* Oversee the writing of press releases, copy for marketing materials, annual reports,
advertisements, and other related material
* Work with regional offices on designing and implementing prospecting and client contact systems
* Oversee corporate communications activities such as internal and external communications,
public relations efforts, and external vendors and consultants
* Supervise Marketing Assistants, Marketing Executives, Branch Sales Officers, and Branch Client
Services employees
* Build and develop a marketing team which is competent, commercially astute, dedicated and
efficient
* Manages day to day activity with public relations, marketing communications agencies
* Includes client and prospect information, mailing list applications, access to financial reports, etc.
* Contributes to the total effectiveness of the department, communicating openly, solving problems
proactively, offering creative ideas and working as a positive, engaged team member
* To attend performances and other events as required out of normal office hours
* Make staffing and hiring decisions
* Performs related work as required

Branch Manager
  • October 2009 to February 2009
Senior Customer Service Associate at International Exchange Bank
  • Philippines
  • January 1996 to January 2006
MIS Assistant at Business Information Services Corporation
  • Philippines
  • January 1994 to January 1996

Hardware and software maintenance, research and develop application systems
* Handle all data entry of pertinent reports
* Work independently and handle multiple priorities required
* Prepare and submit reports on a timely basis

Customer Service Associate at International Exchange Bank
  • to

Managed and supervised the daily operation of the branch
* Primarily responsible for regular tellering functions, processing of inter-departmental accounts,
bills payment collection, update on bills purchased or second endorsed transactions, inventory of
numbered forms, microfilming of transaction documents, processing of miscellaneous
transactions
* Prepare Peso & Dollar Proof sheet for end of day vault balancing
* Review the branch General Ledger in the absence or upon instruction of the Service Head
* Perform override functions up to certain limit
* Did cash counts and manage cash flow for the branch
* Alternate duties include cash-in-vault co-custodian, posting of RCOCI charges, signature
scanning, balancing of manager’s checks, co-custodian for custodian of MC working supply,
custodian of ATM key, prepares ATM cash report and do ATM cash loading
Other positions held: Hired as an ATM Associate Job Grade 4, promoted to Job Grade 5 after a year at
the Bank ATM Sector, Main Office,

Education

Bachelor's degree, Computer Engineering
  • at AMA Computer College
  • January 1992

in

Specialties & Skills

Computer Skills
Graphic Design
Branch Banking
Event organising
MICROSOFT OFFICE
ADVERTISING
CASH FLOW
CUSTOMER RELATIONS
CUSTOMER SERVICE
GENERAL LEDGER
INSTRUCTION