Rohan Sawhney

• Redesigned 10+ disease-education landing pages and IA across a global enterprise pharma platform serving US,
CA, and EU markets — achieved 30% uplift in CTR and 25% increase in average time-on-page within 4 weeks.
• Built a scalable design system of 50+ mobile-first responsive components — optimised across desktop, iOS, and
Android — aligned to brand guidelines and WCAG 2.1 AA, cutting design-to-development turnaround by 30%.
• Spearheaded product discovery through remote moderated usability tests; applied severity-scoring frameworks to
prioritise fixes, improving task success rate by 25%.
• Delivered high-fidelity Figma prototypes, redlines, and design tokens through cross-functional collaboration with
engineering, reducing implementation revision cycles by 50%.
• Conducted heuristic evaluations, accessibility audits, and user interviews; synthesised findings into data-driven IA
improvements adopted across global product teams.

• Designed and launched 6 internal event microsites leveraging shared component libraries, reducing development
time by 30% per microsite.
• Led cross-regional stakeholder alignment with UAE teams to design bilingual and RTL-optimised interfaces,
improving event-funnel engagement by 15% — directly relevant to GCC market standards.
• Produced motion design assets that improved event page storytelling, increasing audience engagement by 20%.
• Created interactive infographics, wireframes, and prototypes validated through stakeholder testing, improving
approval cycle efficiency by 25%.
• Applied UX research, competitive analysis, and analytics insights to refine IA and optimise conversion flows
across multiple service lines.

• Revamped multi-brand eCommerce UX and navigation architecture, increasing product discoverability by 20%
through IA restructuring and search optimisation.
• Produced UX-driven email templates and 3D packaging mockups that improved campaign CTR by 25%.
• Managed website updates for Orange Naturals, Cytomatrix, and Innovite brands; improved session duration by
40% using A/B testing and user behaviour insights.

Revamped website UX and product launch flows, contributing to a 40% revenue uplift cited by sales operations
Developed targeted marketing campaigns that expanded North American customer acquisition by 25%.
Designed marketing collateral, improving campaign performance metrics by 30%; produced pre-production mockups supporting product visualisation and production readiness.