Rohit Kumar (✅Google Certified), Digital Marketing Expert

Rohit Kumar (✅Google Certified)

Digital Marketing Expert

Arton Capital - Empowering Global Citizenship®

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Master, Marketing
Expérience
9 years, 4 Mois

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Expériences professionnelles

Total des années d'expérience :9 years, 4 Mois

Digital Marketing Expert à Arton Capital - Empowering Global Citizenship®
  • Émirats Arabes Unis - Dubaï
  • Je travaille ici depuis mai 2019

Regions: Middle East, Asia and Africa
Language Work With: English, Arabic, Chinese & Russian

HubSpot CRM
• Lead management: Uploading & assigning leads to RM’s based on their location or language.
• Integrate CRM with website, landing pages and other lead generation advertising platform (Google Ads, Facebook ads, LinkedIn ads)
• Customer Engagement: Create RM’s & client engagement via weekly email marketing to maintain the interest in the programs.
• Overseeing direct communications with customers through the CRM.

Google/ Yandex Ads :
(✅ Screenshot Available)
• Developing & implementing effective PPC campaigns to hit goals and ROI, ensuring that campaigns are aligned across multiple platforms like Google Ads, Yandex, etc
• Lowering the CPC by 55% and improving the quality score of the ads from 4 to 10
• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management

Social Media Marketing:
(✅ Screenshot Available)
• Generate qualified leads from social media ads (Facebook, Instagram & LinkedIn) targeting high net individuals.
• Grow Instagram follower by more than 300% from 840 to 3600
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Stay up to date with current technologies and trends in social media, design tools and applications

SEO
• Ranked #1 and default in Google search for “citizenship by investment”.
• Optimizing on-page & off-page content & copy
• Monitor redirects, click rate, bounce rate, and other KPIs
• Troubleshooting technical SEO issues & recommending fixes

Landing Page and Website Optimization:
• Create, edit and update the new landing pages and website.
• Performed test on landing pages and delivered strategies to maintain conversion rates.
• Design responsive landing pages and website.
https://artoncapital.com/investors
https://www.artoncapital.com/

Event
• Built participants for the webinar from paid and organic social media promotion.
• More than 600 registrations, 75% viewership from Zoom program webinar
• After successful completion of webinar, assign the participants to designated Relationship Manager

Digital Marketing Expert à Bluemina Citizenship and Immigration
  • Émirats Arabes Unis - Dubaï
  • mars 2018 à avril 2019

Regions: Middle East (UAE, Qatar, Bahrain, Lebanon, Kuwait, Yemen, Saudi Arabia, Iraq, Syria, Egypt, Jordan, Palestine), Iran
Language Work With: English, Arabic

Google Adwords ( PPC - Pay Per Click) :
(✅Screenshot Available)
• Administered all PPC projects and estimated budgets to maintain maximum returns.
• Performed keyword research on a regular basis.
• Lowering the CPC by 35% and improving the quality score of the ads.
• Channelized the flow of the conversion.
• Prepared reports for management through performance of projects.

SEO (Search Engine Optimization) :
• Ranked #1 and default in Google search for “St Lucia citizenship benefits”. http://bit.ly/g-search-seo
• Ranked #2 in Google images for “dominica citizenship benefits”. http://bit.ly/g-images-seo
• Optimize & perform keyword search for youtube video.
• Managed & improve the ranking of google my business listing (Google Maps).

Social Media Marketing (SMM / SMO):
(✅Screenshot Available)
• Daily moderation of all social networks including Instagram, Twitter, Facebook, LinkedIn, and others
• Analyze competitors on a weekly basis
• Set KPIs, establish reporting and review campaign performance
• Compile weekly reports for engagement

Graphics Designing:
• Create the responsive ads using google ads tools for Google, YouTube and Gmail.
• Coordinate with graphic designer for social media poster and edit when it needed.
• Learning Google web designer.
• Prepare and edit the website images using photoshop.

Landing Page and Website Optimization:
• Create, edit and update the new landing pages and website.
• Performed test on landing pages and delivered strategies to maintain conversion rates.
• Track the leads to ensured optimal utilization of analytical tools and recommended improvements.
• Design responsive landing pages and website.
https://www.bluemina.com/

Email, Newsletter & SMS Marketing:
• Run various types of SMS campaign for sales manager
• Create the newsletter for event, promotion and holiday
• Creating email template using HTML/CSS and pre-built template builder.

Regional Online Marketing Assistant Manager à Servcorp
  • Émirats Arabes Unis - Dubaï
  • juin 2015 à novembre 2017

Regions: Middle East ( UAE, Qatar, Bahrain, Lebanon, Kuwait), Saudi Arabia, Turkey, Belgium, France, Iran

Language Work With: English, Arabic, Turkish, French, Farsi, Dutch

Google Adwords ( PPC - Pay Per Click) :

- Creating and planning a variety of PPC campaigns across a range of digital channels
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share,
quality score and other important account metrics.
- Find ways to reduce risk of click fraud
- Overseeing existing campaigns and making recommendations on how to optimize them
- Provide creative copy suggestions and graphical ad templates.
- Generate weekly and monthly reporting for all major metrics, goals tracking & revenue tracking

SEO (Search Engine Optimization) :

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new
opportunities
- In-depth experience with website analytics tools (e.g., Google Analytics, Google Webmaster Tool, Bing Webmaster etc.)
- Working knowledge of HTML, CSS, JavaScript and PHP development
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target
keywords.
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and
related skills
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines

Social Media Marketing :

- Creates social media campaigns and strategies, including budget planning & content ideation
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing
platforms including Facebook, LinkedIn, Twitter, and Instagram
- Design, create and manage promotions and Social ad campaigns.
- Compile reports for management showing results (ROI).
- Working within Hootsuite, Buffer, Sprout Social other social media tools

Web Designing à EstateUp
  • Émirats Arabes Unis - Dubaï
  • février 2015 à mai 2015

- Developed graphic images and effects to achieve design goals
-Performed routine updates, upgrades and overall maintenance of website
-Ensured accuracy of website content by thoroughly editing and cross-checking
-Expertly strategized SEO/SEM campaigns across website including blogs, email newsletters, ads & promotions.

Graphic Designer à AVIS Al Otaiba General Transport, Jabel Ali
  • Émirats Arabes Unis - Dubaï
  • novembre 2014 à novembre 2014

Duration: Contract Basis
Animated Video
Link: http://youtu.be/k2o04Ld9iPw

Android Developer, CRM Software Implementation, Strategic Branding à NIMAI MANAGEMENT CONSULTANT
  • Émirats Arabes Unis - Dubaï
  • juillet 2014 à septembre 2014

I have worked in small and mid-sized companies on various projects. My goal is to launch CRM that fit into a company's processes and business strategy.
- Update and maintain Open-source CRM system written in PHP and MySQL
- Periodically give presentations to Sales team on how to use the CRM
- Wrote custom modules and tailored them to suit the companies need
- Synchronize with CRM to Outlook contact and calendar.
- Create the workflow to automate the business process.

- Develop Android App for Nimai Management
Apps Function:-
- Send the Meeting detail via email to the head the department.
- Save/Edit/Delete the Meeting Detail
- Easy to Use

-I have worked with the NDA agreement and create the database of these agreement

Éducation

Master, Marketing
  • à Amity University
  • juin 2015

Baccalauréat, Computer Science and Engineering
  • à P.D.M College of Engineering
  • janvier 2013

Etudes secondaires ou équivalent, Science
  • à St. Martin’s Public School
  • janvier 2006

Specialties & Skills

Digital Marketing
Android Software Development
Social Media Marketing
Paid & Organic Social Media Markeitng
Wordpress & Umbraco CMS
Adobe Photoshop
Email Marketing
Landing Page & Website Optimization
Google Play Store SEO | Android Developer
Content Marketing
Graphics Ads Template Design
Mobile Marketing
Digital Marketing
SEO - (Search Engine Optimization) / SEM - (Search Engine Marketing)
PPC (Pay per Click) | Google Awords
SMS Marketing
marketing

Profils Sociaux

Langues

Anglais
Expert
Hindi
Langue Maternelle

Formation et Diplômes

Google Ads Search Certification (Certificat)
Date de la formation:
October 2018
Valide jusqu'à:
October 2018
Google Ads Fundamentals (Certificat)
Date de la formation:
October 2018
Valide jusqu'à:
October 2019
Google Ads Fundamentals (Certificat)
Date de la formation:
October 2018
Valide jusqu'à:
October 2019
Google Analytics Certification (Certificat)
Date de la formation:
October 2018
Valide jusqu'à:
October 2018
Google Ads Video Certification (Certificat)
Date de la formation:
October 2018
Valide jusqu'à:
October 2018
Google Ads Display Certification (Certificat)
Date de la formation:
October 2018
Valide jusqu'à:
October 2018
SEO (Search Engine Optimization) & PPC (Pay per click) (Formation)
Institut de formation:
Expert Training Insitute
Date de la formation:
June 2017