Rola Ayash

• Manage full-cycle accounting and financial reporting for a diverse portfolio of high
tech solutions (Mauto) as well as high-volume hospitality outlets, including Second
Cup (Abidjan), Matbakh, Naked, and Hang Loose (Lebanon).
• Standardize Chart of Accounts and internal control procedures to ensure cross
border regulatory compliance; maintain reporting accuracy across multiple
jurisdictions.
• Oversee cash flow management, payroll, and vendor reconciliations to preserve
operational liquidity and financial health for all portfolio brands.
• Analyse Food & Beverage (F&B) costs through rigorous variance analysis to optimize
profit margins and identify cost-saving opportunities.
• Support strategic financial planning by providing stakeholders with detailed
performance reports and data-driven insights into expenditure trends.

Brand & Content Management: Managed the We Are Sultan Instagram account, directing the full media production lifecycle (filming, editing, and storytelling) for promotional and internal campaigns.
​Training & Development: Conceptualized and facilitated staff training workshops and modules based on customer feedback trends to elevate service excellence and performance standards.
​Event & Culture Orchestration: Planned and executed corporate events and Employee Engagement programs, successfully driving team culture and boosting staff satisfaction.

Financial Management & Reporting: Led group budgeting, forecasting, and financial reporting under international accounting standards, while managing AR/AP, reconciliations, and the Chairmans personal accounts ​Strategic & Audit Support: Provided data-driven financial insights to guide executive decisions and coordinated with external auditors on VAT, NSSF, and variance compliance.
​Global Operations & eCommerce: Coordinated international trademark registrations across 17 countries with TAGI and gained technical management exposure to digital retail business models.

​Business Development Support: Coordinated sales operations, bidding processes, and project workflows to actively drive business growth.
​Financial & Account Management: Managed client accounts and financial reporting with a high level of precision and accuracy.
​Process Optimization: Streamlined administrative procedures to boost departmental efficiency and overall operational output.
​Strategic Planning: Collaborated on setting sales targets and formulated actionable strategies to meet corporate objectives.